Affiliate Links Getting Clicks But No Sales? Try These Simple Fixes

This post may contain affiliate links where I may make a commission on purchases made through those links. For full details please see disclosure page.

In this post we are going to go over why your affiliate links may be getting a good amount of clicks, but aren’t converting into sales.

Getting clicks on your affiliate links is exciting… right up until you realise those clicks aren’t actually turning into any sales lol.

The good news here is that if people are clicking your links then they’re obviously interested in what you’re recommending. It means they have read your content, clicked your link and gone to have a proper look at that product… but then haven’t bought anything at the other side.

This is where affiliate marketing can feel a little frustrating initially. Because getting the initial click through is only one part of the process of making money through affiliate marketing.

There are a few things that can get in the way between someone clicking your link and actually deciding to buy whatever it is you are promoting on the other side of that link.

The important thing is that those clicks are telling you people are interested, and interested enough to look at the product more closely, which gives you something to work with.

So let’s get into the most common reasons your affiliate links are getting clicks but no sales, and what you can actually do to turn more of those clicks into real commissions.

Is It Normal To Get Clicks Without Sales?

Yep.

No fluff here lol.

Getting lots of clicks before getting any actual sales is completely normal. Especially when you’re first starting out and you’re still figuring out what works for your audience.

Think about how you shop online yourself. How often do you click on something and immediately buy it without giving it another thought? Probably not that often! May happen occasionally, but not all the time.

Your readers are doing exactly the same thing. They might click your affiliate link because they’re genuinely interested in your recommendation but then:

• Check if they can find it cheaper somewhere else
• Look at a few reviews first
• Save it to come back to later
• Wait until they get paid
• Get distracted and forget all about it
• Decide they don’t want/need it after all

So while seeing those clicks come in is a good sign (of course)… a click doesn’t automatically equal a sale.

There’s usually a little more going on between someone thinking “Ooh, that looks good” and actually purchasing it.

(In part this will of course vary depending on your niche, audience and the price of the recommendations within your links.)

Why People Click Affiliate Links But Don’t Buy

They Were Just Curious

Sometimes people click simply because something has caught their attention and they want to have a nosey at what you’re recommending lol.

They might like the sound of the product, want to check the price or just want a bit more information before deciding whether it’s for them.

We all do this!

They may have absolutely no intention of buying it there and then… and that’s absolutely okay.

Not everyone who clicks an affiliate link is going to be ready to spend money straight away.

They could even come back and buy later once they’ve had time to think about it. So a click without an immediate sale doesn’t necessarily mean your recommendation didn’t work.

Remember that a lot of affiliate links/products have a long cookie period (average 1-90 days) so if someone goes back to that product 2 weeks later and decides to buy it then, you may still get the commission for recommending it initially.

The Product Wasn’t What They Expected

This is one of the easiest mistakes/issues to avoid.

Being 100% transparent about prices, pros, cons, who it’s for etc etc can make a huge difference when it comes to people buying what you are recommending.

Do not try and hide information such as pricing as they will see the price anyway and it just makes you look as if you are hiding it. 

Even if a product is (in your opinion) “expensive”, everyone has a different budget and if it’s worth the cost then THAT is the part that matters.

You want to make sure what you’re saying in your content/about the product actually matches what someone finds when they click your affiliate link and goes through to the product website.

If you’ve made a product sound super affordable and they click through to find it costs $500, they’re probably going to click off and disappear pretty quickly!

Being upfront that something costs $500 and is worth it means only those who are happy with that price are going to click through initially. 

This way you aren’t wasting their (or your own) time.

Plus it stops you looking shady lol.

The same applies to the product features, results, who the product is for or anything else that might have encouraged them to click your link in the first place.

No one product is right for everyone. So don’t act as if it is. Be honest in who it is actually for, as those are the people you are going to get the commission from (potentially).

You don’t need to convince people that a product is something it isn’t, just to get the click. It’s honestly pointless.

Clicks themselves do not pay you. 

Give them a good idea of what to expect beforehand and the people who do click are much more likely to be genuinely interested in buying it. 

THESE are the readers you want clicking through.

They Still Have Questions

Sometimes someone can be interested enough in a product to click your link, but still have questions they want the answers to before they’re actually ready to buy it.

This is where more detailed information/content can really help them.

Try and pre-emptively answer the questions you’d want answered about a product or service before you’d actually commit to spending your own money… and make sure you’re answering/going over as many of them as possible!

The more useful and helpful information you can give someone before they click, the more informed they can feel about deciding whether the product is right for them initially, without having to dig around for the answers they wanted initially.

They Need More Time

Not every affiliate sale is going to happen five minutes after someone clicks your link.

In fact this isn’t the common way it works at all.

Some purchases need a bit more thought, especially if they cost more money, or involve signing up for a subscription.

Someone could click your link today, think about it for a few days and then come back and buy it next week. This is normal and happens a lot.

It could be that they were looking at it late at night and fell asleep and don’t re-find the tab for a few days… anything can happen!

This is also why it’s worth checking the cookie duration for the affiliate programmes you use. As I mentioned above, depending on the programme, you might get commission for a product on a purchase made within:

• 24 hours
• 30 days
• 60 days
• 90 days +

So don’t automatically write off a click just because it didn’t turn into a commission that same day or at that exact moment. That sale could still appear later on for you.

(Or someone could come back and click a second time the following month and then buy… no sales doesn’t mean never, it can also just mean “not now”.)

The Price Put Them Off

Sometimes there isn’t anything else going on other than that they clicked on the link, saw the price and was instantly put off.

If you are transparent about pricing in your content,, this one shouldn’t be as much of an issue. In saying that there are of course still reasons why price would put someone off….

The product was maybe more expensive than they expected/remembered, the price had increased since they last looked, or they literally just can’t justify spending that amount right now.

All are completely valid reasons.

That doesn’t necessarily mean there’s anything wrong with your content or even the product itself. They were interested enough to click; the price just wasn’t right for them. And that’s okay.

They know the price for if they decide to make it work, and if not then it wasn’t for them anyway.

Being as clear as possible about costs/pricing can help reduce this as a reason fairly dramatically though.

They Need a Little More Confidence in the Recommendation

Sometimes people are interested in what you’re recommending but they just want a little more information before they’re ready to spend their money on it.

This is where creating genuinely helpful content can make such a difference. 

A mistake people often make is that they will just tell someone a product is great and add their affiliate link with no explanation.

What actually gets conversions and sales is to explain why you recommend it, who you think it’s best for and what you actually like about it.

Go over pros AND cons.

You will be surprised how often the CONS list is the one that sells people on something….

A con about a course could be “it feels too slow/too simple”, yet for some people they maybe prefer a simpler approach/things slowed down a little as that’s how they learn best.

The opposite could also be true for a course that feels fast-paced and over-filled… for a lot of people that would mean it’s not for them. Yet there will be people who LOVE learning that way in which case it is actually perfect for them.

If you’ve used the product yourself, share your own experience. Good and bad. If you haven’t, make sure you’ve done enough research (and trust in the company/product enough) to give your readers real, useful information rather than simply repeating what they could find on the sales page themselves.

The more useful and honest your content is, the more familiar people become with your recommendations too. The more people trust you and your recommendations, that can make clicking that BUY button feel like a much easier decision too.

How To Increase Your Affiliate Sales

Recommend Products You’d Actually Recommend Anyway

One of the easiest ways to make your affiliate content feel more genuine (to you and your readers) is to promote products you’d happily tell someone about even if there wasn’t a monetary commission attached.

That doesn’t mean you have to personally own every single product you ever mention.

Depending on your niche, that wouldn’t always be possible (or affordable!). If (for example) your content is based around lawn mower reviews, there would be no expectation to buy 300 lawn mowers to talk about lol.

But you should know enough about what you’re recommending to understand why those products specifically could be useful to your target audience.

If you’ve used it yourself then even better as people know and can tell.

You can then share what you liked, what you didn’t, how you used it and anything you think someone should or would want to know before buying.

Those little details are often far more useful than simply listing features from the product page lol.

Answer the Questions Someone Might Have Before Buying

If you think about the last time you were considering buying something online. Chances are, you had a few questions you wanted answered before actually buying it lol.

Your readers are obviously no different.

Instead of simply telling them a product is great, give them the information they actually need to decide whether it’s right for them.

Depending on what you’re recommending, they might want to know things like:

• Is it actually worth the money?
• What did you like about it?
• Was there anything you didn’t like?
• Who would you recommend it to?
• Is it easy to use?
• Did it actually do what you expected?
• Would you buy it again?

The idea is simply to answer the questions someone is likely to have before they need to go looking for those answers somewhere else.

As an example… If your content is beauty based, telling someone a lipstick looks nice is great, but what you want to be saying is notes on the colour, texture, longevity, the smell, the packaging, if it bleeds or transfers, how the colour fades down…. Etc etc.

Answer questions BEFORE people have them.

Create Content for People Who Are Already Looking for a Solution 

The type of searches bringing people to your content can make a big difference to your affiliate sales.

For example, someone searching for “What is Semrush?” might only be trying to find out what the tool does.

Someone searching for “Semrush review” or “Semrush vs Keysearch”, on the other hand, probably already knows they need an SEO tool and is now trying to decide which one to use and which one is right for them.

That’s the kind of traffic you want to attract to your affiliate content – the people who are looking to buy, more than those just curious what it is.

The curious people may well come back and buy down the line too – so the more helpful the info the better, but with higher priced products, intent to buy will help speed up your conversions.

When you’re planning new content, think about what someone might be searching for when they’re closer to making the decision to buy.

Another example would be a post called “What Are Running Sneakers?” could be incredibly helpful, but in terms of affiliate clicks, a post called “Best Running Sneakers for Women Over 40” is what people would aim for if they were looking to BUY. Not just for info.

On the topic of keywords… If you’re still getting to grips with keyword research (and how to structure posts like I mentioned above), I’ve also put together a full breakdown of what Semrush is and how bloggers can use it for keyword research, including how it can help you find the best keywords for you and plan content around what people are actually searching for which is half the battle lol. 

Give People a Reason to Come Back

We have talked about this a bit, but someone may find your blog content today without being ready to buy anything, but that doesn’t mean they won’t come back when they are ready.

This is why it’s worth creating genuinely helpful content around the topics and products you talk about.

If someone gets a useful answer from one of your posts, clicks through to another and then comes across your blog again later, your site starts becoming somewhere they recognise rather than a page they visited once and immediately forgot about lol.

Having an email list is the ideal option for this because it gives you a way to stay in touch with people who already enjoy your content (or people who want to be able to come back). You can share new posts, send useful tips and bring people back to your blog without relying on them remembering to check for something new.

If you haven’t started your own list yet, I have a full beginner’s guide to email marketing post that takes you through how to get started, build your list and what you can actually send once people subscribe to you.

My own email list is with MailerLite and I genuinely love using it. Especially as you can start out completely for free lol.

I make my emails look how I want them to, setting up forms and automations is nice and straightforward, and I’m not constantly fighting with the platform just to do something simple which would drive me mad lol.

If you’re still deciding which email marketing platform to use, it’s definitely one I’d recommend having a look at.

Don’t Expect Every Click to Turn Into a Sale

Even when you’re doing everything right, you’re never going to see one sale for every affiliate click… and you don’t need to lol.

From Google: “The average click-to-buy affiliate conversion rate typically ranges from 1% to 3%. This means that for every 100 people who click an affiliate link, 1 to 3 complete a purchase.”

This sounds low, but that’s completely normal. Some will do better, some will be slower. 

The more relevant/interested people you get seeing your content, the more will click, the more have the chance to buy.

Do not get discouraged every time you see clicks without commissions. It can be really helpful information.

Which posts are getting the most affiliate clicks? Which products are people most interested in? Are certain links getting clicked far more than others?

Then you can use that information to decide what to work on/update next.

If one product is getting a good amount of clicks, you could create more content around it or add in more information so people are even more informed before clicking to the product page.

If an affiliate post is getting traffic but hardly anyone clicks the links, that shows that your content/links/affiliate info needs updating or rewording.

And – of course – if something is already generating sales, that’s a pretty good sign you should be doing more of whatever worked there lol.

You don’t need every click to convert. This will never happen. Do not expect it to lol. You need to keep growing the amount of readers on your blog, updating helpful info, and then that can improve what happens between someone finding your content/the product and deciding to buy for themselves.

What’s Actually Working for Me

One thing I’ve found really useful with affiliate marketing is paying attention to which products and posts are already getting the most interest/clicks.

When I look through my own dashboards, there are naturally some links that get a lot more clicks than others. Often the higher click through rate the higher the conversion rate – but not always!

Rather than constantly looking for something new to promote, I use that information to work out what my readers are interested in and where it might be worth creating more, or updating, content.

Here are a few examples of how I’m currently using affiliate links across my own blog: 

• BSL Courses – which I recommend in my Perfecting Blogging Course Review
• HostGator – which you can find in my HostGator Review
• SemRush – which I talk about in my What is Semrush? post
• Shopify – where you can find ALL the ins and outs in my Shopify Post

If you’re already getting affiliate clicks or sales, have a look through your own analytics/numbers and see if you can spot any patterns.

You might find that one particular product gets far more attention than you thought, or that a certain type of post sends more people to your affiliate links.

You don’t always need to keep finding new products to promote. Sometimes there’s a lot more you can do with the ones that are already getting results!

Should You Remove Affiliate Links That Aren’t Converting?

This is a slightly trickier one to answer as it will depend on a few factors.

If an affiliate link is getting clicks but hasn’t made you any money yet, I wouldn’t remove it. The fact it’s getting clicks is important info. It’s more likely that there is a disconnect between your content, the reader’s expectations and the product itself.

Have a look at what you could improve around the link before deciding to remove it!

It’s also worth remembering that different products can have completely different buying journeys for people (on average).

A $10 product is a very different decision from signing up for a $400 course or paying for software every month.

Some products are also more popular at certain times of the year. So comparing every affiliate link purely by how quickly it makes a sale won’t always tell you much unless you look at overall numbers over a long period of time.

If something is getting regular clicks, I’d take that as a reason to investigate and improve it before removing it!

If a link is new and hasn’t had a good chance to gain traction, that’s also a reason to leave it alone. 

On the other hand if you have links where you have lost trust/faith in the product, you prefer a different product, links have sat there for months with ZERO clicks etc then yes, absolutely remove them.

You can update your content and swap your links out for better/more relevant product links and then assess how those do.

Turning Those Affiliate Clicks Into More Sales

Getting the click initially is actually a pretty important part of the process.

Your reader has noticed and liked your recommendation and they’re interested in it and they’ve chosen to find out more/look to potentially buying it.

So if the sales aren’t following your clicks yet, don’t automatically assume the affiliate link isn’t working. 

Make sure you’re recommending products that make sense for your content and audience, answer the questions someone is likely to have before buying and give them enough useful information to decide whether the product is actually right for them.

You can also look at which of your posts, products and links are getting the most attention/people are finding the most helpful, and use that to help you decide what to focus on next in terms of products and content.

Remember, you don’t need every single person who clicks an affiliate link to buy something. It won’t happen lol.

You want the people who genuinely want or need what you’re recommending to feel happy clicking through and spending their money after trusting your word.

Those clicks (without sales) aren’t something to write off. They’re proof that you’ve already got people interested… and now you can work on turning more of that interest into commissions!

Speak soon!

Katherine

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