20 Best Digital Products to Sell for Passive Income in 2026

This post may contain affiliate links where I may make a commission on purchases made through those links. For full details please see disclosure page.

In this post we are going to go over the 20 best digital products to sell for passive income in 2026 – that are beginner friendly.

Selling digital products can be one of the simplest ways to start making money online without dealing with the hassle of having physical stock, packaging or trips to the post office to worry about.

You create your product once, upload to it somewhere people can buy it (we will expand on this soon) and then that same digital product can be sold again and again, even without you having to do anything further.

That’s where the passive income part comes in.

Of course, you still need to create something people actually want lol. You also need to show it to the right audience and keep your listings and marketing up to date etc.

But unlike selling a physical product or offering an online service, you don’t have to start from scratch every time someone buys from you.

You also definitely don’t need to create a huge online course or write a 200-page ebook to get started!

Some of the best digital products are surprisingly simple and can be tailored to whichever niche you are in.

If you’re looking for beginner-friendly digital products you can create and sell online, have a read here for some of the best ideas to consider and how to get started, along with tips for choosing what to sell and actually getting people to buy it.

What Is a Digital Product?

First things first… A digital product is basically anything you can create and sell online that your customer receives digitally rather than having something turn up at their door.

That could mean a PDF, getting access to an editable template, opening an online course or printing something out themselves at home. Or a mix of all.

There are loads of different things you can sell this way, including:

• Printables
• Templates
• Ebooks
• Planners
• Checklists
• Spreadsheets
• Workbooks
• Digital art
• Online courses

The best part is that, unlike a physical product, you don’t need to make a new one every time somebody places an order.

You could spend an afternoon creating a printable, list it for sale that day and then sell that exact same file over and over again. 

Whether 5 people buy it (or 500), you’re not sitting there making and packaging another one for every single customer. You can just enjoy the sales rolling in.

That’s a really big part of what makes digital products such a great option if you’re looking for ways to make money online without constantly swapping more of your time for every sale.

You can also have digital products alongside physical products if that suits your store and products better.

Can Digital Products Really Create Passive Income?

Yes! And this is one of the biggest reasons digital products can be such a good (and popular) way to make money online.

There is obviously some work involved at the beginning. You’ll need to decide what you want to sell, actually create it, get it listed and find ways to get it in front of people who might want to buy it.

But once all of that is set up, the same product can keep selling without you having to personally deal with every single order which is what then makes it (mostly*) passive.

Someone could discover your product at 2am, buy it and have the file sitting in their inbox a few minutes later while you’re fast asleep and completely unaware you’ve even made a sale lol. This is the beauty of digital products.

You will most likely still want to promote your products, add new ones or update something occasionally, but you’re not starting from zero every time somebody buys for as long as the products are live and available.

You do the work once and you’ve created something that has the potential to keep making you money again and again. This is exactly what makes digital products such an ideal option for building passive income online.

(*I have noted that this is a “mostly” passive income stream as products will need updating, people may have questions or you may choose to add new products to your shop etc so there is a little involved even when passive, but passive enough you get the idea!)

And if you get a little further into this post and decide selling digital products really isn’t for you, that’s completely fine too!

There are LOADS of other ways you can make money without creating a digital product.

I’ve got 25 Ways To Make $600 Quickly if you’re looking for ideas that could help you bring in some extra money, or How To Make $100 In a Day: 47 Fun and Practical Ideas has another huge list of options you can look through.

But if digital products DO sound like something you’d like to try, keep reading because there are loads of different ideas below. Including some that are ridiculously simple to get started with!

Best Digital Products to Sell Online

One of the best things about selling digital products for passive income is just how many different options there are to do so. Basically anything you want to sell, you can lol. 

You don’t have to be an amazing graphic designer, write a huge ebook or spend months creating an online course before you have something worth selling.

There are plenty of much simpler digital products you can start with, including ones you can literally create in a day or over a weekend.

And if you want to make the process even quicker, you can also use PLR content as a starting point rather than creating everything completely from scratch.

I actually have a PLR bundle on Etsy that you can edit, customise and re-brand to turn into your own completely finished digital products which you then sell on. This can save you a LOT of time if you want to get something created and listed a lot sooner. This also takes a lot of the overwhelm out if you are new to digital products.

When you’re deciding what to create initially, start with the things you already know how to do or topics you know a lot about. Then think about what people would actually find useful enough to pay for within that space.

It doesn’t need to be anything groundbreaking either lol. Sometimes the simplest products are the most useful because they give someone a shortcut, save them the hassle of creating something themselves or just make something they’re already doing a bit easier.

If you’re still stuck wondering what you could actually make, here are some of the best digital products to sell for passive income, and plenty of ideas to get you started:

1. Printable Planners

Printable planners are a great digital product to start with because you can make them as simple or as detailed as you want.

There is always high demand for planners as everyone’s needs and wants are different.

And there are SO many different niches you can create them for.

Rather than making a generic planner that could technically be used by anyone, think about what someone might actually be looking for help planning or organising in a specific area of life.

You could create:

• Budget planners
• Meal planners
• Wedding planners
• Manifestation planners
• Fitness planners
• Content planners
• Travel planners
• Study planners
• Cleaning planners
• Goal-setting planners
• Business planners

You don’t need to create a huge 100-page planner either.

To get started, you can start with a few really useful pages, sell individual pages/printables or put several different related pages together as a bundle.

As an example, you could sell a “budget planner” that could include a monthly budget, bills tracker, savings tracker and spending sheet.

A “content planner” could include something like a monthly calendar, content ideas page and social media tracker.

Making your planner more specific can also make it much easier to market to the right audience. Instead of trying to sell a planner to absolutely everyone, you can create exactly what a particular type of customer is already looking for.

And once you’ve created the first one, you can always add more pages, create matching products or turn it into a bigger bundle later on

2. Checklists

Checklists are a really easy digital product you can create, and they can work for pretty much any topic you can think of too.

We’ve all searched for a checklist at some point because we don’t want to have to remember everything ourselves lol.

Or we have realised halfway through a holiday that the one thing we actually needed is still sitting at home!

There are loads of different options you could create, including:

• Starting a blog
• Moving house
• Planning a wedding
• Packing for a holiday
• Cleaning and organising
• Starting a business
• Preparing for Christmas
• Creating social media content
• Launching a product
• Organising finances
• Something very specific you created or found helpful in your own life

You can keep these really simple and sell them on their own, or create a few that go together and turn them into a bigger bundle. You can of course also add them in with the planner pages if they fit there too.

They’re also really easy to add to other digital products you’re already creating. If you were making (for example) a wedding planner, you could add checklists for booking the venue and suppliers, what needs to be done before the big day, what to take with you and all those little things that are VERY easy to forget when you have a million other things to think about.

So even if you don’t want to create a checklist as your main digital product, they’re a super easy way to add something extra to a planner, ebook, workbook or bundle you’re already selling.

3. Templates

Templates are another really simple digital product to create. 

The whole point is to give someone something that’s already mostly done for them so they don’t have to start from scratch themselves.

They can open it, change the colours, wording, images or whatever else they need to and use it without having to start with a completely blank page.

There are loads of different types you could create, including:

• Social media templates
• Pinterest pin templates
• Media kit templates
• Resume templates
• Ebook templates
• Workbook templates
• Presentation templates
• Business document templates
• Email templates
• Content planning templates

You could also make these really specific to a certain type of person or business if that fits. Instead of just selling a pack of (for example) generic social media templates, you could create them specifically for beauty businesses, bloggers, coaches, Etsy sellers or whatever niche you want to focus on.

That way the people who want them can find them.

And you don’t need to create a massive bundle straight away. You could start with a smaller set of templates and then add more designs or matching products later if you want to.

4. Ebooks

Ebooks are another great digital product idea you can make to sell as you can create one (or more) on pretty much any topic you know enough about to teach someone else.

And you don’t need to worry that this means you need to sit down and write a 200-page book either lol. An ebook can be a short but really useful digital (or printable) resource that helps someone learn how to do something or gives them all the information they need on one specific topic. It can be as simple or as in-depth as you prefer. Just be clear who the information is aimed at in the listing.

For example rather than trying to write one enormous ebook covering absolutely everything about blogging, you could make it much more specific and create one about:

• Writing your first 10 blog posts
• Starting a blog on a budget
• Getting started with affiliate marketing
• Creating a Pinterest strategy
• Growing an email list
• Planning your first month of content

The same principle applies to pretty much any niche.

If you know how to do something that other people are actively trying to learn, there’s an ebook idea in there!

If you are worried about the value in a small ebook, you could also start with a smaller ebook and add in extra resources like a checklist, planner or worksheet to make it more useful. That will stop the feeling that you need to keep adding another 50 pages just to make it worth selling/make it good value for money.

It’s the information inside that matters, not how ridiculously long you can make it lol.

Ebooks can be daunting but if you want some pre-done ebooks to rebrand and sell with high quality content, my PLR bundle has lots all ready to edit and sell as your own.

5. Workbooks

Workbooks are a bit more hands-on than ebooks because instead of someone just reading the information, you’re giving them pages they can actually work through as they go.

Depending on the topic, you could include things like:

• Questions
• Exercises
• Worksheets
• Planning pages
• Prompts
• Trackers
• Action steps

This may not work for EVERY niche, so it will depend on your niche and your audience.

As an example, if you wanted to create something around content planning, you could make a workbook that helps someone choose their main content topics, come up with ideas, plan what they’re going to create and then put everything into an actual schedule that works for them.

You can do the same with loads of different topics too. A budgeting workbook could help someone go through their income and expenses, set savings goals and create a monthly budget, while a goal-setting workbook could take them from choosing their goals right through to working out the individual steps they need to take.

They’re also really easy to combine with other digital products. You could add a workbook to an ebook or course, sell it separately, or include it as part of a bigger bundle.

So if you have something you could teach but want to make it a bit more interactive than a standard ebook, a workbook could be a really good option!

6. Spreadsheets

If you’re someone who actually knows their way around a spreadsheet, you can turn that into a digital product too.

People LOVE to buy a spreadsheet as they are so helpful but are tricky to set up properly if you aren’t into making them from scratch.

A lot of people need spreadsheets to keep track of things but either don’t know how to set one up properly or simply don’t want to spend the time doing it themselves.

If they can buy one that already has everything laid out, labelled and calculated for them, all they need to do is add their own information and start using it.

There are loads of different spreadsheets you could create, including:

• Budget spreadsheets
• Debt payoff trackers
• Business income trackers
• Expense trackers
• Content calendars
• Affiliate income trackers
• Savings trackers
• Inventory spreadsheets
• Project trackers
• Freelance income trackers

You can keep them fairly simple or make more detailed versions with formulas, automatic calculations, different tabs and anything else that would be useful for that particular topic.

You could even create a basic version for someone who just wants something really easy to use and doesn’t want to get overwhelmed, and a more detailed version for people who want to track absolutely everything.

And if you already have spreadsheets you’ve made for yourself, have a look at those too. There could be something you use all the time that other people would happily pay for rather than having to figure out how to build their own.

7. Digital Trackers

Digital trackers are another really simple product idea you can sell. Especiallly if you want to create something fairly quickly without having to make a huge ebook, course or bundle.

People track all sorts of things, so there are loads of different directions you could take this depending on the audience you want to create it for.

Some example tracker ideas include:

• Habits
• Savings
• Reading
• Fitness
• Water intake
• Goals
• Business income
• Social media growth
• Content creation
• Challenges

You could keep it really simple with one tracker that does one specific job, or create several that work together and sell them as a pack.

As an example idea, if you were creating products around saving money, you could have separate trackers for savings goals, spending, no-spend days and different savings challenges etc. You could then sell them individually or put the whole lot together as a bigger money-saving bundle for even more value.

Trackers are also really easy to add to other products you’ve already created. A reading tracker could go inside a reading journal, an income tracker could be added to a business planner and a habit tracker could be included in a goal-setting workbook etc. They slot in nicely with any other pages you made in the same niche/life area.

8. Canva Templates

If you enjoy and are good at designing in Canva (or want to learn how to), then you can create editable templates customers can customize themselves.

These could include:

• Instagram posts
• Pinterest pins
• Lead magnets
• Workbooks
• Ebooks
• Price lists
• Media kits
• Business cards
• Presentations
• Social media graphics

I bought Canva Pinterest Pin templates years ago and still use them now, just branded and edited to fit my Pinterest Aesthetic.

Templates can be particularly useful for small business owners and content creators who want professional-looking graphics without designing every single thing from scratch.

Even if they can make them themselves, templates can speed up the process AND keep things more cohesive from the start.

Quick note on this one: before selling templates, make sure you understand the current licensing rules for any design platform, fonts, graphics or other assets you use as they can vary.

9. Notion Templates

Similar to the Canva templates, if you’re already a Notion user, you can also create and sell templates that other people can copy into their own account and start using.

Notion can be used to organise pretty much anything, which means there are loads of different templates you could create depending on what you’re good at or who you want to create them for.

Some ideas include:

• Content planning
• Goal tracking
• Business management
• Project planning
• Habit tracking
• Student organisation
• Freelance work
• Client management

You could keep things fairly simple with one template that helps someone organise one specific thing, or create a bigger system with several different pages that all work together.

For example, instead of creating a general productivity template, you could make a complete content planner for bloggers with spaces for blog post ideas, keywords, publishing dates, Pinterest pins and anything else they want to keep track of.

Or you could create something specifically for freelancers that helps them organise clients, deadlines, projects and payments all in one place.

The more specific you make it, the easier it is for someone to look at your template and immediately know whether it’s something they could actually use as often people are looking to solve ONE specific problem.

You can of course (just like the other digital products listed) create a bundle, but if you are creating very specific Notion templates, a bundle may be tricker as someone may not need ALL of the templates in the bundle.

10. Digital Journals/Planners

Digital journals and planners are another type of product you can create around pretty much any topic, hobby or goal.

You can keep them really simple with space for someone to write each day, or add prompts, trackers, exercises and different sections to give them a bit more to work with.

There is the option to create a full, coloured, aesthetic type digital product here, or keep it very bare bones and let the customer customise it from scratch, minus the main body you have already created.

There are loads of different types you could create, including:

• Gratitude journals/planners
• Goal-setting journals/planners
• Manifestation journals/planners
• Reading journals/planners
• Travel journals/planners
• Business journals/planners
• Self-reflection journals/planners
• Creativity journals/planners

This is also a good one to get quite specific with.

Instead of just creating a general journal with lots of blank pages, think about why someone would be using that specific type of product, and what you could include to make it more useful for them.

A reading journal, for example, could have space to keep track of books they want to read, ratings, favourite quotes and reading goals.

A travel planner could include planning pages, packing lists, places they want to visit and space to record memories from each trip etc.

You can also add prompts so someone isn’t opening the journal and immediately wondering what they’re supposed to write lol.

And remember when I mentioned earlier that you can use PLR to make creating your products quicker? My own Manifestation Planner on Etsy started as a PLR product that I then rebranded myself before listing it for sale. It’s a good example of how you don’t necessarily have to create every single page of a digital product completely from scratch.

And once you’ve created your main journal or planner, there are loads of ways you can expand on it later with extra pages, matching trackers or other products around the same topic.

11. Prompt Packs

Prompt packs are another really easy digital product to put together, and you can create them for loads of different topics.

They take the need for inspiration out for people and can help speed up their social media/online content.

Think about anything where people regularly get stuck wondering what to write, post or think about next, and there’s probably an idea for a prompt pack in there lol.

You could create lists of:

• Journal prompts
• Blog post prompts
• Social media prompts
• Writing prompts
• Business brainstorming prompts
• Content creation prompts
• Email prompts

You can make them as small or as detailed as you want to. For example you could create 30 prompts for a particular topic, put together a much bigger collection or split them into different categories to make them easier to use.

For example, you could create a pack of generic social media prompts or you could make 30 Instagram content prompts specifically for small businesses, a month of email prompts for bloggers or a set of journal prompts based around a particular goal someone may have.

The more useful and specific the prompts are, the better. Someone buying a prompt pack probably doesn’t want 100 different ways of being told to “share something about yourself.” They want ideas they can actually take, use and turn into something.

You could also combine prompt packs with other products really easily. Add them to a journal, content planner, workbook or template bundle and you’ve instantly got something extra to include, no matter what your niche is.

12. Content Calendars

All businesses and creators constantly need new content. This then creates a perfect opportunity for products that make planning it easier and quicker.

You could create:

• 30-day content calendars
• 90-day content plans
• Seasonal content calendars
• Pinterest planning calendars
• Instagram content calendars
• Blog content calendars
• Email marketing calendars

You could keep them fairly simple and give someone somewhere to organize their own ideas. Or do more of the planning for them by including content ideas, prompts, themes or suggestions for what they could create each day.

Content Calendars would match up really well with the Prompt Packs!

You can get really specific with these too.

Instead of creating one general social media calendar for everyone, you could make separate versions for beauty businesses, fitness accounts, bloggers, coaches, Etsy sellers, travel businesses or pretty much any other niche you can think of.

People will search for what they need more often than the general idea of something so making them more specific can be a really good idea.

You could also create seasonal versions for Christmas, Black Friday, Summer or other times of year when people are looking for extra content ideas.

And once you’ve made one, you don’t necessarily have to start from scratch every time. You can use the same basic format to create different versions for different platforms, niches or time periods, giving you several different products you can sell from the one original idea.

13. Swipe Files and Script Packs

If you’ve never come across swipe files or script packs before, they’re basically there to give you something to work from when you have no idea what to write lol.

A swipe file is usually a collection of examples and ideas you can look through and use for inspiration, like email subject lines, calls to action or social media captions etc.

Script packs tend to give you more of the actual wording, so you might have a ready-made response to a customer enquiry or an email you can tweak and send to a brand. You still make everything your own, but you’re not having to sit there and come up with every single word from nothing.

Swipe files and script packs basically give people a starting point so they’re not sitting there staring at a blank page for the next hour.

We have ALL been there lol.

There are loads of different ones you could create, including:

• Email subject lines
• Sales email templates
• Customer service responses
• Social media captions
• Product description frameworks
• Outreach emails
• Welcome email sequences
• Call-to-action ideas

You could create a big collection around one topic or make them really specific to a certain type of customer.

As an example idea you could put together a pack of customer service type responses for Etsy sellers, email scripts for bloggers working with brands or a collection of calls to action for small business owners who never know what to put at the end of their posts.

They don’t necessarily need to be something people copy and paste word for word either. You can give them wording they can quickly change to suit their own business, audience or personality without having to come up with everything themselves. Similar to a template but text based lol.

You could also add swipe files and scripts to a bigger product really easily. If you were selling for example an email marketing workbook, you could include subject line ideas or a few email templates for even more value.

14. Stock Photos

If you’ve got an eye for photography and already enjoy taking photos, you could also turn them into digital products by selling stock photo packs.

These are basically photos that other people can buy and then use in their own content (depending on the licence you give them), rather than having to take all of their photos themselves.

So many bloggers, business owners and content creators need images for all sorts of things. From blog posts and websites to emails, Pinterest pins and social media posts etc. There are loads of different types of photos you could create as everyone will be looking for something different.

Some broad photo topic ideas include:

• Food photography
• Desk and office images
• Beauty products
• Travel images
• Seasonal collections
• Lifestyle photography
• Flat lays

You could also create your photos around a particular theme/niche or type of business rather than trying to photograph absolutely everything lol. It will depend what you are good at. 

You could sell smaller packs based around one theme or put together much bigger bundles with a mixture of matching images. You can base packs off of a similar theme or a similar vibe or aesthetic.

And if you’re reading this from the other side and thinking you actually NEED stock photos rather than wanting to sell them (like me lol), Social Stocks is definitely worth having a look at. They have loads of ready-to-use stock images for blogs, websites and social media, so you don’t have to take every single photo yourself if it’s not your thing!

If you’re already taking high-quality photos anyway, have a look through what you’ve already got. You might already have the beginnings of a stock photo collection sitting on your camera roll without even realising it.

15. Digital Art and Wall Prints

If you’re creative or enjoy designing things, digital art and printable wall art are another type of digital product you can create and sell online that people love.

Printable wall art is already a really popular type of digital download, particularly on places like Etsy.

Instead of printing the artwork yourself and having to worry about framing, packaging and shipping etc, you can sell it as a downloadable file.

Your customer buys the design, downloads it and then either uses it digitally, prints it at home or sends it somewhere to be professionally printed.

And there are SO many different styles and themes you could create.

Some popular ideas include:

• Quotes and typography prints
• Nursery prints
• Minimalist artwork
• Kitchen prints
• Seasonal artwork
• Children’s room decor
• Office prints
• Travel prints
• Botanical/Floral artwork
• Personalised prints

You could sell individual designs, create matching sets of two or three prints or put together larger collections around a particular theme.

You could also offer different sizes or ratios of the same design so customers have a few options depending on where they want to display it. This is important if you want to sell things as digital backgrounds/art as well as printable.

And you’re not limited to wall art either. If you enjoy creating digital artwork, you could also sell things like illustrations, clip art, digital paper, patterns or other design elements that people can download and use in their own projects.

16. Presets and Filters

If photography or photo editing is already something you’re good at, you could turn your editing style into presets or filters that other people can buy and use on their own photos.

They basically let someone apply a particular look to their photos without having to work out all the individual editing settings themselves.

This has become more and more popular with people wanting to find the perfect pre-sets for themselves and their content.

You could create presets for:

• Bloggers
• Travel creators
• Food photographers
• Small businesses
• Influencers
• Amateur photographers

You can also base them around a particular style, such as bright and airy, warm and cosy, vintage, colourful or moody. Specific aesthetics do really well as they can help photos stand out that bit more, and they can look more cohesive in a social media feed etc.

Rather than selling just one, you could put together a small pack with a few different options that work well together. For example, a travel preset pack could include slightly different edits for beaches, cities, sunsets and indoor photos.

Just make it really clear what app or software your presets are designed for and include simple instructions showing customers how to install and use them.

17. Online Courses

If there’s something you know how to do that other people want to learn, you could turn that knowledge into an online course.

Courses take a lot more work to put together than something like a printable or checklist, but you can also charge considerably more for them.

The easiest way to come up with an idea is to think about a specific result you could help someone achieve. Answer a specific question or set of related questions that people are looking for the answer to.

 Instead of creating a huge course about absolutely everything you know about Pinterest, for example, you could create one that takes a new blogger through setting up their account and creating their first month of pins.

Your course could include:

• Video lessons
• Written lessons
• Workbooks
• Templates
• Checklists
• Quizzes
• Additional resources

And if you want to see a real life example, I’ve written a full review of the blogging course I recommend, including what’s inside and how the course is set up. It’s a perfect example of how you can take something you already know how to do and turn that knowledge into a product that can be sold again and again.

You don’t need to start by creating a massive course either. If you have one smaller topic you could teach really well, you could turn that into a mini-course or workshop first and build on it from there…

18. Mini-Courses and Workshops

Leading on from point #17…

If you like the idea of creating a course but don’t want to start with something huge, you could teach one smaller topic through a mini-course or workshop instead.

The idea is to pick one specific thing someone wants to learn and show them how to do it from start to finish.

For example, you could teach someone how to:

• Create their first lead magnet
• Set up a Pinterest business account
• Plan 30 days of content
• Create their first digital product
• Start an email list
• Build a simple budget

A mini-course could be a handful of short video or written lessons, while a workshop could even be one longer session focused entirely on that one topic.

Because you’re covering something much more specific, these can be quicker to create than a full online course and sold at a lower price too.

They can also be a good way to test an idea before creating something bigger. If people are buying your mini-course on creating their first digital product, for example, you could eventually expand on it with more lessons, templates or resources and turn it into a larger course later.

19. Resource Bundles

We have touched on this a little but as a point itself… 

If you’ve created a few digital products around the same topic, you can put them together and sell them as one bigger resource bundle.

For example, if you create products for bloggers, you could make a bundle that includes:

• Blog post planner
• Keyword research sheet
• Content calendar
• Blog launch checklist
• Affiliate tracker
• Pinterest planner

You don’t necessarily need to create everything at once either. You can start by selling a blog planner, then create a content calendar, add a Pinterest planner later and eventually combine everything you’ve made into one larger blogging bundle, giving much better value.

This also gives your customers a choice. Someone who only wants the content calendar can buy that on its own, while someone who wants everything can get the full bundle for a better price than buying each product separately.

And you can do this with pretty much any topic/niche. A budgeting bundle could include a monthly budget, savings tracker, debt tracker and spending log, while a social media bundle could include templates, content prompts, a planner and a content calendar etc!

20. PLR Products

PLR stands for Private Label Rights and it basically means buying digital content with permission to edit or use it in certain ways depending on the licence that comes with it.

And there are SO many different types of PLR products available, including:

• Ebooks
• Planners
• Templates
• Workbooks
• Worksheets
• Checklists
• Social media content
• Lead magnets

So instead of opening a completely blank document and spending days creating a 30-page planner, for example, you can start with one that’s already been created and then change the colours, fonts, branding, wording and other elements to make it your own.

I’ve done this myself with my manifestation planner on Etsy. I started with a PLR planner, completely rebranded it and turned it into the finished product I now sell in various places including my Etsy shop.

It saved me SO much time (and stress!) compared with designing every individual page myself lol.

And if you want to see just how much ready-made content you can get with PLR, have a look at my Ultimate Marketing PLR Bundle on Etsy. It includes 16 done-for-you ebooks, 600 stock photos AND 400 reels, all in one bundle, giving you a huge amount of content to start working with without having to create everything yourself. Win win lol.

You can also create and sell PLR yourself, giving other people that same shortcut while creating another digital product you can sell again and again.

Just make sure you always check the licence on any PLR you buy so you know exactly what you’re allowed to edit and sell, and make your own terms clear if you decide to create PLR products yourself.

For a full breakdown on what PLR is and how to use it properly, have a look at this post called Making Money Online With PLR Content.

What Digital Products Actually Sell?

The question then is… out of all those ideas, what digital products actually sell?

When looking for the best digital products to sell for passive income, the answer may surprise you…

Honestly, all of them can, if done well and marketed well.

There isn’t one particular type that everyone should rush out and create as not everything will work for everyone.

A planner can sell, an ebook can sell, wall art can sell, a template can sell and a spreadsheet can sell. What matters more is whether people actually have a reason to buy yours.

Usually, the strongest digital product ideas do at least one of a few things:

• Save someone time
• Look appealing/aesthetic
• Make something easier
• Help them stay organised
• Teach them how to do something
• Give them something they would otherwise have to create themselves
• Help them get a particular result

People don’t usually buy a spreadsheet because they desperately want a spreadsheet. They buy it because they want an easier way to manage their budget for example.

Someone buying a content calendar probably wants to stop sitting down every morning wondering what on earth they’re supposed to post.

And someone buying a moving checklist wants to make sure they don’t forget something important while their entire house is sitting in boxes.

You get the idea lol.

Getting specific can help too.

A generic “business planner” could be useful to thousands of different people, but it’s also competing with thousands of other business planners. 

Something like a content planner specifically for bloggers or an income and expense tracker for freelancers immediately tells a particular person, “this was made for you.”

It may still not be for everyone in that space, but there’s a much higher chance that buyers will find what they need if they searched those specific terms initially.

That doesn’t mean every digital product needs to solve some enormous life-changing problem either! People will happily pay for something that simply saves them half an hour, gives them ideas when they’re stuck or means they don’t have to make something themselves.

I’ve done this before multiple times so can absolutely vouch for this lol.

So instead of starting with:

“What digital product should I make?”

Start thinking about what people in your niche are already trying to do, what they regularly need help with and what they would happily pay to make things easier for them.

How to Choose Your First Digital Product

If you’ve never sold a digital product before, don’t make your first one unnecessarily big or complicated. 

It can be really tempting to look at people selling huge courses, 100-page planners and massive bundles and think you need to create something equally impressive before anyone will pay you for it.

You really don’t.

A useful $7 template that’s finished, listed and available for people to buy has infinitely more earning potential than the $97 mini-course you’ve been planning for six months but still haven’t finished lol.

Start by looking at what you already know as this makes things a lot easier initially.

What topics do you know well? What do people regularly struggle with? Is there something you’ve already created for yourself that other people could find useful?

Then ask yourself:

• Can I make something easier for someone?
• Can I save them time?
• Can I answer a specific question/set of questions?
• Can I organise information they currently have to find themselves?
• Can I give them a useful starting point?
• Can I help them get a specific result?

You should also think about what you’d actually enjoy creating.

If the thought of recording hours of video makes you want to avoid the entire project, a course probably isn’t the best place to start lol.

If you love designing things in Canva, a printable, planner or template could make much more sense etc.

And have a look at the skills you already use without really thinking about them. Maybe you’re brilliant at organising your finances, planning trips, creating content, editing photos or putting together spreadsheets. 

Something that feels completely normal and easy to you could save someone else HOURS of figuring it out themselves.

Your first digital product doesn’t need to become your entire business either. 

Pick something useful (that you can actually get finished) and put it up for sale.

You can always create more products, bigger bundles or higher-priced offers once you’ve got that first one out there and can see what people are interested in buying.

If you are still feeling overwhelmed, remember PLR products are always an option too if you want to start with a lot of the initial work done for you.

How to Find Digital Product Ideas People Might Actually Buy

Of course the idea is to create and sell products people need or want. 

The nice thing is you don’t have to completely guess what people might want to buy. Before you spend hours creating something, it’s a good idea to have a look at what people are already searching for, asking questions about and spending money on.

This can help you work out whether there’s actually any interest in your idea, or you might even find a better one while you’re looking and researching.

Look at What People Are Searching For

Start by typing some of your ideas into Google, Pinterest, Etsy or anywhere else people might be searching for products in your chosen niche.

Have a look at the suggestions that come up as you type, related searches and the different versions of your idea that people are looking for.

They are the keywords to take note of as those are the terms people are actually searching for.

As an example if you’re thinking about creating a wedding planner, you might find that people are searching specifically for wedding budget spreadsheets, guest list templates or wedding-day timelines.

You could still create the full wedding planner, but you’ve now got a much better idea of the individual things people are looking for too. Any of those could become a product on its own or give you ideas for what to include in a bigger bundle.

Try this with a few different ideas rather than just checking one and deciding that’s what you’re making. Sometimes what’s in our own heads doesn’t match what’s in other people’s lol.

Pay Attention to What People Are Asking

You can also get loads of ideas by paying attention to the questions people are already asking and wanting helpful answers to.

Have a look through things like:

• Comments on blog posts
• Forums
• Social media comments
• Facebook groups
• Reddit discussions
• Emails from your audience
• Reviews of existing products

The idea is that you’re looking for questions that seem to come up again and again.

Maybe people keep asking how to organise something, saying that a particular task takes forever or looking for an easier way to do something specific.

Think about whether any of those problems could be turned into a product.

For example if you see there are people constantly asking how to plan a month of social media content, you could create a content planner, a pack of prompts, a calendar or even bundle a few of those together to increase the value.

Where Can You Sell Digital Products?

Once you’ve made your digital products, you obviously need somewhere to actually sell them all. Or even just the one if you want to start small.

And there are a lot of options, so you don’t need to have your own website or spend ages setting up a full online shop before you can get started.

You could use a marketplace like Etsy, create your own store with Shopify or sell through a blog or website you already have.

Of course you can use more than one option if this works for you too. 

Etsy

Etsy can be a really good place to start selling digital products because you can create your shop, upload your products and have them available for people to buy without needing to build a separate website first. Plus with Etsy being a full marketplace, the audience is already built-in.

Etsy is really popular for digital products like:

• Printables
• Planners
• Templates
• Wall art
• Invitations
• Business resources

One other big advantage is that people are already searching Etsy for things to buy.

You will of course still need to put some effort into your product listings. There are a LOT of products on Etsy lol. So good images, useful keywords, clear descriptions and titles that actually explain what you’re selling can help your products actually get found.

And if you already have a Blog, Pinterest account or social media following, you can send people directly to your Etsy products too rather than relying entirely on Etsy traffic.

Shopify

If you want your own online store instead then Shopify is a really good option.

You can create your own store around your own products. You can also customize how it looks and you have much more control over how everything is set up than you would on a marketplace like Etsy.

Honestly you can sell pretty much anything too. This could be ebooks, templates, printables and any other digital products you want. You also have the option to add physical products later if you ever want to.

One main difference in using Shopify is that instead of marketplaces like Etsy already having people searching/shopping on the platform, you’ll need to get people to your Shopify store yourself.

But if you’re already creating blog content, using Pinterest, growing an email list or building an audience somewhere else such as social media, you’ve already got a few ways you can start sending people over instantly.

And if Shopify is something you’re considering, I’ve got a full post on how to make money with Shopify with plenty more ideas for what you can sell and how you can use it. (There’s a free trial too so you can get an idea for if it’s for you.)

Your Own Blog or Website

If you already have a blog or website, you can (of course) also use that to help sell your digital products.

This can work really well because you’re already (assumably) creating content around the same topics your products are based on.

For example, if you write about budgeting and sell a budget planner, you can naturally mention that planner in relevant blog posts.

If you write about blogging and sell content templates or planners, you can do exactly the same thing.

You can also promote your products to your email list, create Pinterest pins for them (and promote on whatever other channels you use anyway) and link to them from different places/pages across your website.

And you definitely don’t have to pick one option and stick with it forever lol.

You could start off by listing a few products on Etsy, then add your own Shopify store later. Plus you can use your blog to send people to whichever platform you decide to sell through.

Start with whichever option makes the most sense for you now. You can always change things or add another way to sell as you create more products.

How to Promote Digital Products

Once your digital product is finished and live/available for people to buy, you then need to find some ways to actually get people clicking on it.

The good news is there are LOADS of ways you can promote digital products online, whether you already have an audience or you’re starting completely from scratch. You can use your blog, Pinterest, email list, social media or even the platform you’re selling on to help more people find what you’ve created.

You don’t need to be promoting it on five different social media platforms every day either. Start with a couple of different options that make sense for you and the type of product you’re selling and then you can always add more as you go.

Below are a few ideas you can implement as part of your marketing strategy for your new (or older) products:

Create Blog Content Around the Product

If you already have a blog then you’ve already got an easy way to start promoting your digital products without having to create a completely separate audience for them.

You can write new posts around the same topics as your products and then link to them naturally within the content.

(If you already have posts that work then you can go back and promote them within those posts too.)

As an example if you sell a budget spreadsheet, you could write posts about:

• How to create a monthly budget
• How to organise household expenses
• How to track your spending
• How to start saving money

You can then mention your spreadsheet within each of those posts where it makes sense and is then genuinely helpful to the people finding and reading your content initially.

Someone who has found your post because they’re trying to create a monthly budget is already interested in that specific topic. Your spreadsheet then gives them something they can use to make the whole process even easier.

You can do exactly the same with other products. If you sell Pinterest Pin templates for example, you could mention them in posts about Pinterest marketing or creating pins etc. If you have a content planner, you could link to it from posts about content planning or coming up with new ideas etc.

Use Pinterest

Pinterest is another great way to promote digital products, especially if you’re already using it to get traffic to your blog.

You can create fresh pins that link directly to your products, or you can have the pins link to your posts or content that then link out to those digital products.

Think about the different things someone might be searching for that relate to what you’re selling and create pins around those too.

Doing some Pinterest keyword research will help you discover what terms people are searching for while ON Pinterest which can make a big difference.

For example if you sell a meal-planning bundle, you could create pins around meal planning, saving money on groceries, organising your meals for the week or making meal planning quicker and easier. Whatever is relevant to your product so people know what they are clicking through to.

That gives you loads of different ways to promote the same product without creating the same pin over and over again or looking spammy.

And because Pinterest is a search engine and not just a normal social media platform, using the right keywords in your pin titles and descriptions can help your pins and products continue being found long after you originally posted them.

If Pinterest is something you want to use to promote your products, I’ve got a full Pinterest Marketing for Beginners post that goes through how to get started and how I use it to get more eyes on my content completely for free.

Build an Email List

An email list can be SO useful when you’re selling digital products because you’re not relying on someone finding your product once and deciding to buy it there and then.

Maybe they find one of your blog posts first, download one of your freebies or come across you through Pinterest. The good thing about having an email list is that when someone joins your email list, you now have the perfect opportunity to keep showing up in their inbox and let them get to know you and what content you create.

You can send useful tips, send them direct links to your content, recommend products they may genuinely find helpful and (of course) tell them when you’ve created something new you want to share.

If for example you sell a content planner you could send an email with some of your favourite ways to come up with new content ideas and then mention the planner for anyone who wants somewhere to actually organise them all.

This will depend on which email provider you are with and their options but assuming you are with a platform such as MailerLite you can also set up automated emails that new subscribers receive (automatically, lol) after joining your email list, so some of this can continue happening without you having to send everything manually yourself.

I love and still use MailerLite for my own email list, and if you’re completely new to email marketing, I’ve also got an Email Marketing for Beginners post that will help you get everything set up and work out what to actually send.

Create a Freebie That Leads to Your Paid Product

You can also use a freebie to give people a little taste of what you offer before they decide whether they want to buy something from you.

And if you make your freebie related to one of your paid products, it can work even better.

I actually do this myself with my free Content Creation Download. Someone can download the ebook completely free and get loads of useful help with creating content, and once they’ve signed up they’re also then shown my Complete Social Media Content Toolkit at a hugely discounted price as a bonus.

The toolkit has so much more information in it, with even more resources to help them plan and create their content.

So it makes sense as something to offer next rather than suddenly trying to sell them a completely unrelated product lol.

And you can do the same thing with whatever you sell!

If you have a budgeting bundle, you could offer a free savings tracker. If you sell a larger template bundle, you could give away a couple of templates. Or if you have a paid ebook, you could create a useful checklist around the same topic.

Your freebie still needs to be something genuinely useful on its own of course, but it can also give people a really good introduction to the other products you have available.

Can You Sell Digital Products Without a Big Audience?

Yes! You definitely don’t need thousands of followers or a huge email list before you can start selling digital products.

Having an audience already there can obviously make things easier, but it’s far from the only way people can find what you’re selling lol.

If you sell on Etsy, people can find your products while they’re already searching for something they need. Pinterest can get your products in front of people searching for ideas and solutions, and blog posts can bring in people through Google who have never come across you before.

You can also promote in your email list and on social media, even if you have a smaller audience.

And remember, you don’t necessarily need thousands of people seeing your product anyway.

If 100 people find it and they’re all genuinely interested in the exact thing you’re selling, that can be much more useful than putting it in front of 10,000 random people who have absolutely no need for it.

At the end of the day it’s SALES you want, not VIEWS.

So you don’t have to wait until you’ve reached a large number of followers, subscribers or monthly visitors before you create something high quality and put it up for sale.

If you have a useful product and a way for the right people to find it, you can start selling it while you’re still building your audience at the same time.

Common Digital Product Mistakes to Avoid

Creating Something Before Checking Whether Anyone Wants It

It’s so easy to get excited about an idea for a digital product and immediately want to start creating it, but I would recommend to do a little bit of research before you spend your time, energy and effort creating it from scratch.

You don’t need to do months of research or have absolute proof that your product is going to sell before you create it as you may be creating something different from everyone else. Just have a look at what people are already searching for, what similar products are available and whether people are actually buying them.

If you do create something completely unique then that can be a huge selling point. But it can also make it a little trickier to market if people don’t know to search for the thing you are selling initially lol.

You can also look at the questions people are asking around the topic your digital product is about and you can read reviews on similar products and see if there are particular things people seem to want from a purchase, or things they struggle with.

It’s much easier to do a little research before you’ve spent hours creating the finished product than having to change it later as no one knows it exists. 

Making the Product Too Broad

Trying to create something that could work for absolutely everyone can actually make your product much harder to sell.

For example if you are creating a “business planner”, it’s best to make it tailored depending on who it’s for. Is it for a blogger, freelancer, Etsy seller or someone running a local small business? As they will all need completely different things from a business planner.

Something like a “90-Day Content Planner for New Bloggers” is much more specific and something a blogger would see and be like “Oh that’s for ME”.

You (and they) immediately know who it’s for, what they’re going to use it for and what kind of pages would actually be useful to include (or exclude, depending on the business you are targeting).

It also makes promoting your digital planner easier because you know exactly who you’re trying to get it in front of, and the types of things they might already be searching for (assuming you have done keyword research as mentioned earlier).

You don’t need to make every product ridiculously niche/specific, but having a clear idea of who you’re creating it for can make everything from deciding what to include to actually selling it a lot easier.

Spending Forever Making It Perfect

It’s too easy to keep finding one more thing you want to change before you finally get your product finished and up for sale.

You may change the colors, rewrite a page, add something else, decide you don’t like the cover anymore and suddenly something you thought would take a weekend has somehow taken you three weeks lol.

We have ALL been there. 

But your first digital product really doesn’t need to be perfect. It just needs to be good, with helpful, high-quality information/layouts.

Make sure it’s useful, everything works properly and you’re happy enough with it to sell it, then actually get it listed.

You can always go back and update it later if you want to add something, change the design or make it even better.

You can keep the price lower initially if it’s a more basic product too and can create more products down the line at a higher price point, or upgrade your own product and raise the price if necessary then too.

And you’ll have a much better idea of what’s actually worth changing once real people have started looking at it, buying it and giving you reviews/feedback on it.

At some point, changing the font for the 18th time is just delaying the bit where you actually give someone the chance to buy it lol.

Creating Too Many Products at Once

You definitely don’t need an entire shop full of products before you can start selling.

Start with one, get it finished and once you’re happy with it, and then spend some time promoting it before immediately deciding you need another ten products lol. 

When you are ready to create something else, it can help to think about what could work alongside what you already have. This isn’t compulsory though.

If you are ONLY promoting your digital products on Etsy for example, sticking to the same niche/same family of products can help your reach. Where as if you are promoting products separately within blog posts or via separate shops or landing pages, there isn’t the same need to keep them all closely related.

If (for example) you’ve made a content planner and got it live for sale, you could then create a pack of content prompts or templates next and eventually combine them into a bigger bundle.

Forgetting About the Product Sales Page

Do not forget the importance of a good sales/product page.

You could have an amazing product, but people still need to understand exactly what they’re getting before they’re going to buy it lol.

Whether you’re listing it on Etsy, Shopify or somewhere else, make sure your product page clearly explains:

• What the product actually is
• Who it’s best for
• Exactly what’s included
• What it can help them with
• What file type they’ll receive
• Whether it’s printable, editable or ready to use
• How they’ll receive or access it
• What they need in order to use it
• Any important usage or licence information (e.g PLR)

Add as many useful images or previews as you can too, especially for things like planners, templates and printables where people will want to see what they’re buying.

Not every blogger planner will be for every blogger. Being able to see what’s inside (not all pages, but enough to get a good idea) can help a lot.

You don’t want someone to have to scroll through your listing three times trying to work out what’s included, how they’re going to receive it or whether the product is actually right for them as they won’t bother and will leave the page.

Make it as easy as possible for them to look at your product and know exactly what they’re getting from the start.

Ready to Start Selling Digital Products for Passive Income?

The best digital products to sell for passive income aren’t necessarily the biggest, most complicated or the ones that take you months to create.

Sometimes a simple $5 checklist that saves someone an hour of research can be just as useful as a huge bundle with 50 different resources inside it.

I myself have purchased Pinterest Pin Templates, Income Tracking Spreadsheets, PLR Products, Planners and various other things to save time.

What matters is that you’re creating something people actually have a reason to buy. Something that saves them time, makes something easier, helps them get organised or gives them a shortcut they’d happily pay for can be invaluable to those who need it.

And you definitely don’t need an entire shop full of products before you can start making sales either.

Choose an idea that fits with what you already know and just do a little research to make sure people are interested in it and create something genuinely useful.

Then get it finished and get it out there!

Once your first digital product is available for people to actually buy, you can start promoting it, see what people respond to and use everything you learn to decide what you want to create next.

And before you know it, that one product could be the beginning of a whole collection of digital products bringing in passive income for you.

Speak soon!

Katherine

📌 Pin for later 📌