How Many Blog Posts Per Week For Optimal Blog Growth?
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In this post we will be going over exactly how many blog posts you should be posting each week for blog growth?
This is probably one of the most frequently asked questions asked by anyone trying to grow a blog!
We all know that creating new, fresh content is key to growing a blog.
But how often should you post to grow your blog? Do you have to publish new content daily to see results?
There is no one specific answer here. The number will be different for everyone! But let’s go over how frequently you should be posting on your blog that works for you.
It’s an important consideration as it can impact your blog’s success, audience engagement, and overall growth.
While there is no one-size-fits-all answer to this question, below we’ll go over some factors to consider when determining the ideal publishing frequency for you and your blog.
This post is to explain how many blog posts you need per week to successfully grow your blog.
Why Blogs Need To Consistently Publish New Blog Posts
Fresh content is crucial for the success of any blog. It can help keep your audience engaged, improve your search engine rankings, establish your brand’s credibility, and increase your social media visibility.
There are a few other reasons why producing fresh content is important:
Audience Engagement
Readers tend to engage more with blogs that have fresh and updated content. Regularly posting new content can keep your audience engaged, coming back for more, and sharing your content with others.
SEO Benefits
Search engines such as Google tend to favour websites with fresh and relevant content. By regularly publishing new blog posts, you can improve your website’s search engine rankings and drive more organic traffic to your site. Each new post provides an opportunity to target specific keywords and topics, improving the blog’s SEO and increasing the likelihood of appearing in search engine results pages.
Brand Credibility
By consistently producing high-quality, informative, and relevant content, you can establish your brand as an authoritative voice in your chosen niche. This can help build trust with your audience and strengthen your brand’s reputation! Over time, readers will associate your blog with high-quality content and turn to it as a trusted source of information.
Social Media Visibility
Fresh content can also help increase your social media visibility. When you publish new blog posts, you can share them on social media channels, driving traffic back to your website and increasing your social media reach. Websites like Pinterest highly prefer fresh pins linking to fresh URLs.
Engage With Your Readers
Blogging is an interactive platform that allows for two-way communication between you – the blogger – and your audience. By regularly publishing new posts and encouraging comments and feedback, you can engage with your readers and build a loyal community.
Generate Leads And Conversions
Blogging is a powerful tool for generating leads and conversions, if that’s the route you choose to utilise. By providing valuable content, your blog can attract potential customers and guide them to your sales funnels. Consistently publishing new blog posts provides multiple areas for your visitors to engage with your blog and ultimately convert into customers.
How Often Should You Post To Grow Your Blog?
As a general rule, the more high-quality content you can get out, the better.
In saying that, the frequency of publishing new blog posts depends on various factors. Factors such as your target audience, the niche of your blog, your resources, and your content strategy. There is no one-size-fits-all answer to how many blog posts per week you should post for optimal blog growth.
In general, a good starting point for most bloggers is to publish at least one high-quality post per week. Most blogs publish a new blog post between 1 and 3 times a week. As you gain more experience and feedback from your readers, you can adjust your posting schedule accordingly!
Quality content is key. It’s better to publish fewer posts that offer value than to produce low-quality content just for the sake of publishing new blog posts.
The key factor when it comes to knowing how often you should post to grow your blog, is consistency.
Publishing a new blog post once a week is far better than posting 4 times one week and then nothing for 2 weeks. Choose a publishing schedule that works for you and really try and stick to it.
There are a few factors to keep in mind when working out a consistent content schedule:
Quality Over Quantity
The quality of your blog posts is far more important than the quantity. Instead of focusing on publishing a lot of low or average quality content, focus on producing high-quality, informative, and engaging blog posts that add value to your readers and answers any questions that they may have.
Consistency
As mentioned already, consistency is key when it comes to blogging. It’s better to publish a smaller number of high-quality blog posts on a regular schedule than to publish a large number of posts sporadically. This can help you build an audience as they can look forward to regular content from you.
If you find one week you manage to get a lot more posts written, that’s great! Instead of publishing them all at once, you can schedule them out. This way you have some stored for busier weeks so you don’t miss an upload.
Content Strategy
Your content strategy should help show you the number of blog posts you can publish per week. Consider factors such as the type of content, the length of your blog posts, your publishing schedule, and your promotion strategy. Aim to publish enough blog posts to provide value to your audience but that is doable in your life.
Using a blog content calendar can really help here.
(We will go over blog content calendars below!)
Audience Engagement
How often you publish blog posts can also depend on your audience engagement. If your readers are active and engaged, you may want to publish more frequently to keep your engagement up. However, if your readers are less active, you may decide to publish less frequently. This point isn’t one of the more important ones, but can help you decide your posting frequency.
Content Creation And Time
Producing high-quality content takes time and effort. It’s important to take time to think about your own capabilities and availability before committing to a specific publishing frequency. Consider factors such as the time it takes to research, write, edit, and promote each blog post.
Also take into consideration the time needed for sourcing or taking images, coming up with SEO friendly titles and doing the correct keyword research. Work out how long these other tasks take you when you are determining how often to produce new content for your blog.
Setting a realistic schedule that aligns with your available time will help you maintain consistency without sacrificing the quality of your content!
SEO Reasons When Asking How Many Blog Posts To Publish Each Week
I mentioned earlier that Pinterest prefers fresh pins linking to fresh content.
This is also true for Google.
Google generally prefers blogs that publish new content regularly. Regularly updating your blog with fresh, relevant content can have several benefits for search engine optimisation (SEO) and organic search rankings.
Here are a few reasons why:
Freshness Factor
Google takes into account the freshness of content as a ranking factor. Publishing new posts regularly signals to search engines that your website is active and providing up-to-date information. This can help your blog appear higher in search results.
Indexing And Crawling
Publishing regular new content increases the chances of search engine crawlers visiting your site more frequently. Each time new content is published, search engines have a reason to re-crawl your website, which can lead to faster indexing of your new posts.
Increased Keyword Opportunities
Each new blog post provides an opportunity to target additional keywords and topics relevant to your niche. By consistently publishing new content, you expand the breadth and depth of your website’s keyword relevance, potentially attracting more organic traffic from a wider range of search queries.
Reader Engagement
When your blog consistently produces fresh and valuable content, it tends to attract and encourage engagement from your readers. Readers will engage more knowing that your blog is active and there’s a higher chance of you responding to any questions or queries they may have! On top of this, increased user engagement metrics such as longer time on site, lower bounce rates, and more social shares can indirectly signal to search engines that your content is relevant and valuable, potentially boosting your rankings.
Why You Should Use A Blog Content Calendar
Using a blog content calendar can really help keep your uploads on track.
It’s a schedule where you can plan out and see your upcoming topics, keywords, and timelines for creating and publishing blog posts on a regular basis.
It can include any details about the content that you will need for that content. This can be things such as the title, keywords, category, target audience (if required), images, as well as the date to be published.
A content calendar can help you stay organised and consistent. It can really help you stay focused on your content posting strategy by providing a clear visual for the type of content you will be creating, and when it will be published. It also helps ensure that there is a variety of topics and themes covered over time, and that your blog aligns with your overall blogging goals.
A blog content calendar is an amazing tool to refer back to to use to make sure your blog is updated regularly and consistently. By establishing a regular schedule, your blog can start to build an audience that expects and looks forward to new content on a regular basis.
To summarise:
While there is no definitive answer to how often you should publish new content on your blog, finding the right frequency requires careful consideration of various factors. Understanding your niche, audience preferences, and your own capacity is crucial for getting the right balance between quality and quantity.
Consistency and providing valuable content should be your main goal with your blog and post posts. Whether you choose to publish daily, weekly, or less frequently. Experiment, and adapt as you go along to create a publishing schedule that works best for your blog and helps you achieve your goals!
Publishing new blog posts as frequently as possible is key, but it should never compromise the quality of your content. Quality content remains paramount, so focus on providing valuable information and meeting the needs of your target audience.
Google’s main goal is to deliver the best search results for its users. If your blog consistently publishes high-quality, relevant content that focuses on SEO and your chosen keywords, it is more likely to be favoured by Google, regardless of your publishing schedule.
I hope this has helped you work out your own blog post schedule!
This post explained how many blog posts you need per week to successfully grow your blog.
How often do you publish new posts to your blog?
Have you upped the amount of content you publish or were you overly-ambitious in the beginning?
Let us know in the comments below!
Speak soon!
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67 Comments
Julie Russell
Interesting question for bloggers! I like how you say there’s no definitive answer, it depends on what works for you. I look forward to reading more articles!
Katherine McLee
Absolutely! The more fresh content the better, as long as it’s high quality! Thank you!
Liz
These are great tips, thanks for sharing! Being consistent can be tough especially if your’re juggling work and a family on top of blogging. I try to make writing posts a priority over other tasks, especially when I have limited time. Sticking to a schedule definitely helps.
Katherine McLee
Absolutely! It can be a lot trickier than it sounds which is why a schedule really does help. Having a schedule that fits into your daily life is key! 💕
Cy T.
Really great information here! I try to write at least 1 new blog a month. I have a lot of ideas for new blogs just have to make time to write or finish them. Setting up a blogging schedule is a great idea. I have a schedule for Pinterest but did not think of doing that for blogging.
Katherine McLee
Thank you! Having a posting schedule that works for you is the most important thing! It takes the worry out of wondering what to post next and is a great place to make note of all your keywords for SEO too!
Debbie
This is really helpful information for bloggers. I know I’ve scoured the internet with this exact question on blogging frequency. Thank you for breaking it down for us and explaining that quality is key and 1-3 posts a week in the beginning is normal.
Katherine McLee
Thank you! I’m glad you think so! It’s tricky as there’s no set answer, but the more the merrier, as long as it’s good content! 1-3 new blog posts per week seems to be the perfect amount for most bloggers!
Charlie
Such a great post! It’s certainly difficult to find the right balance on what works (especially if you’re working a full time job whilst blogging) thanks for sharing ☺️
Katherine McLee
Thank you! It really can be! Setting pockets of time to complete tasks can really help! 🙂
Kirsten Smith
Great post!
Katherine McLee
Thank you!
Valery
Love this post! And I completely agree that quality is so much more important than frequency! I think it’s a balance too if not putting too much pressure on yourself while also committing to stay consistent. Gives you something to think about! Thanks for writing this for us!
Katherine McLee
Thank you! It absolutely is, it’s “as many as you can manage” but without producing lower quality content!
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Jeanine
Great Information I know I struggle getting one a week done…but working on at least 2-3 a month…but this is great thank you
Katherine McLee
Thank you! If that’s the schedule that works for you that is manageable then it’s perfect! 🙂
Jeanine
Thanks that’s the theory, and redid our schedule…but thank you for this information it was a great help
Katherine McLee
I’m really glad it was helpful!
A. H.
This is very helpful, thank you!!
Katherine McLee
Thank you! I’m glad it was helpful!
Liv
I always say this but after reading your articles I feel inspired to write again. I’m going to start off with an easier goal of one post a fortnight until I get back into the swing of things.
Katherine McLee
Once a fortnight is still amazing! Looking forward to reading them! 🙂
Literally Laurie
Always such great info! Thank you!
Katherine McLee
Thank you so much!
Valery
I love that you mentioned experimenting and adapting. I am a recovering perfectionist and it’s so easy for me to think in the extreme of “whatever I decide I have to keep up with forever” and that’s of course not true! We can try something for a while and tweak and adjust as needed. That’s the beauty of blogging! Thanks for this important post.
Katherine McLee
It’s so easy to fall into the trap of thinking that any decision is set forever but I’d honestly say 90% (if not more) of blogging decisions can be fairly easily changed if needed! Trial and error can be one of the best things you do for your blog! I’m glad it was helpful!
Pantea
Such a helpful and informative post. I appreciate hearing that it’s far more important to post quality content consistently than to post 4x a week but not provide quality content!
Katherine McLee
Thank you! Absolutely! Quality over quantity any day!!
Tracy McHugh
Katherine, I swear you must be a mind reader. I’ve often struggled with how many posts I should do in a week. Thanks for such great detail!
Katherine McLee
Haha I’m glad to have helped! I’m glad it was useful! 🙂
Dana
Your article on how often to publish a blog post is so helpful. I agree that quality over quantity is important. I only publish once a month but I have a lot of content and I usually include a free printable with each post.
Katherine McLee
Thank you! Quality over quantity absolutely! Not all blogs require posts going up weekly, doing what’s right for you and your blog is the important part!
Michelle
These are some great tips, especially as I get back into blogging! Understanding the “freshness factor” with google is something I didn’t realize, but makes complete sense.
Katherine McLee
Thank you! Yes absolutely, it just helps to indicate to Google which websites are very active and more likely to be up to date!
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Tyler Council
This post is exactly what I need to validate my need to be more consistent in my blogging. This is actually a new goal of mine which I am trying to take seriously. I just published my first brand-new blog post in well over a year. My first goal for this month is to publish twice a week. One brand new post and one major update for an already published post. Once all of my already published posts are updated, I will transition to one new post per week. I have to get back into the habit of writing regularly while building that momentum for Google SEO. Thank-you for sharing.
Katherine McLee
Twice a week is always a good schedule if it fits in with your life and your goals! Updating older posts can be an amazing way to bring fresh content but with an already known and indexed URL! Thank you!
Mayra
I do my best to stick with the “post once a week” rule. Most times I manage to do it but sometimes life gets on the way. And sometimes I post more than once a week.
I can’t understand how some people do it every day.
Definitely, quality over quantity!
Katherine McLee
Once a day is extreme for one person. Often blogs who publish new posts daily have a team helping! A schedule that suits you is perfect! You can’t ask for more! 🙂
Ambica Gulati
I have been pushing myself to become more disciplined when posting content. After reading your post, I am surely going to stick to the one post a week formula, also making a calendar.
Katherine McLee
A calendar works so well, as it takes all decision making out. All you need to focus on at that stage is then just writing the post! 🙂
Diane Houghton
I try to post 3 times a week, but sometimes can’t get to it.
Katherine McLee
Life happens! Never feel bad about it, doing what you can is key!
Maryanne
Great article on this subject. I guess I have pondered this question often but I suppose it just comes down to how much time you have. Thank you for your view on this subject!
Katherine McLee
Absolutely! A realistic, consistent schedule is key!
Maria Harmon
Great info! Now that I have a few days off I will try to schedule more blogs so I always have at least one blog per week.
Katherine McLee
That sounds perfect!
Abbey Martin
Good read and helpful. Thanks for sharing.
Katherine McLee
Thank you!
Holly at Twenty One Dandelions
I can only publish once every 2 weeks due to working full-time and having three very involved children with tons of extracurriculars! Once a week would be awesome but just not feasible!
Katherine McLee
Having a schedule that works for you is key! Working out what works for you is half the battle! 🙂
Olga
I try to make one new post every week, but it still overwhelms me. Honestly, I don’t know how bloggers publish 3-4 posts every week. Im kinda slow with content but try to as consistent.
Katherine McLee
Doing what you can with your own schedule is key! Never try to do more than you can fit into your weeks as you will just start to feel overwhelmed!
Valery
I love this post! Specifically, I love how to mention that there isn’t any one size fits all answer to this question. I agree completely! You make such great points that can help us bloggers decide what’s the best posting schedule for us. Thanks for sharing such a valuable post!
Katherine McLee
Thank you! I think it’s essential that people choose a posting schedule that suits them and they don’t just follow what “everyone else” is doing, as we all have different lives!
Kelsea
I’ve been trying to figure out my sweet spot. Was doing one every week day but now that I’m heading back to work I think to or three will be more reasonable!
Katherine McLee
Doing what suits your life and schedule is important! One every week day is impressive!!
Maria
Is there a course you recommend for SEO?
Katherine McLee
Sophia talks a lot about SEO in her course (full review here) – but if you want something really in depth then there’s SSSEO!
Fransic verso
Great post and it helps many people who just starting blogging. I think 1-3 is the perfect amount.
Katherine McLee
Thank you! I completely agree!
Tracy McHugh
I am in the trenches of trying to figure out SEO and I constantly wonder how many blogs I should post a week and if there’s a specific day/time that’s best. Great info!
Katherine McLee
I’m glad it was helpful! SEO can be tricky but everyone is different in terms of how many posts a week they can manage! 🙂
Tetyana
thanks you for such an amazing blog post!
I blog once a week. my blog is in 3 languages, and translations and editing take time. to be honest, these days I feel extra tired because of the constant bombings. that is why I am thinking about posting once in two weeks. do you think that it will harm my blog?
my blog is super important to me and I wouldn’t like to lose the current pace.
Katherine McLee
It absolutely will take time! Once every 2 weeks won’t harm your blog, it may not grow it at “super speed” but it’s much better to stick to a fairly consistent schedule so if once every 2 weeks works for you, then it’s perfect! 😀
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