What You Need To Know About On-Page SEO vs Off-Page SEO

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In this post we will go over what you need to know about on-page SEO vs off-page SEO.

In this post we are going to go over the differences between on-page SEO and off-page SEO, along with why SEO is so important for bloggers.

Whether you’ve been blogging for a while or are a new blogger, you’ll have heard the term SEO.

What does that actually mean and look like for you and your blog though?

SEO is one of the aspects of blogging that is SO important, but can be SO confusing when you first start looking into it.

In this post we will be going over what SEO is, why SEO is crucial for blogs and websites, and the differences between on-page SEO (optimising individual pages), and off-page SEO (optimisation done outside your blog/website to improve its overall ranking).

The main difference between on-page SEO and off-page SEO is that on-page SEO involves optimising the individual elements on a web page to improve its ranking and relevance in search engines, while off-page SEO focuses on optimising external factors that influence the ranking and credibility of a website.

There’s a lot to it, but the overall basis of SEO isn’t as scary as it’s sometimes made out to be!

Let’s go over what you need to know about on-page SEO vs off-page SEO as a blogger.

What Is SEO?

SEO stands for “Search Engine Optimisation.”

SEO (Search Engine Optimisation) is the practice of improving a website so that it can appear higher in search results when people search for things online. Optimising a blog or website increases its online visibility and ranking in search engine results pages for specific keywords or phrases.

It involves making your website more relevant and trustworthy in the eyes of search engines, which can help show it to people who are looking for similar things online and therefore attract more visitors to your blog or website.

SEO involves various techniques such as keyword research, content creation, on-page optimisation, off-page optimisation, and technical optimisation.

These techniques help to improve the quality and relevance of your website’s content and technical aspects to make it more accessible and appealing to search engines and users!

By improving your website’s visibility and ranking in search engines, SEO can drive more organic traffic to your website/blog. It can also improve user engagement, and ultimately increase conversions.

Why Is SEO Important For Blogs?

SEO is essential for blogs because it helps to increase the visibility and reach of your blogs content! It can drive more traffic and engagement to your blog.

There are a few reasons why SEO is important for blogs:

You will gain increased visibility on search engines. By optimising your blogs content for search engines, your blog can rank higher in search engine results pages. This means your content will be more visible to potential readers!

Having higher search engine rankings can drive more traffic to your blog. This will increase the number of readers and views on your content.

SEO can also help to improve the usability of your blog. This makes it easier for readers to find and navigate around to find the content they are looking for.

Higher search engine rankings can increase the credibility and authority of your blog, making it more trustworthy and valuable to readers!

SEO is a cost-effective way to promote a blog, as it focuses on organic search engine traffic rather than paid advertising.

Overall, SEO is important for blogs because it helps to improve visibility, drive more traffic, and improve user experience. This then ultimately leads to increased engagement and conversions!

Now we’ve gone over what the umbrella terms SEO is, let’s break down on-page and off-page SEO!

What Is On-Page SEO?

On-page SEO (Search Engine Optimisation) is the process of optimising individual web pages to rank higher in search and get more relevant traffic from search engines.

It’s all the SEO work you do directly on your website!

It involves optimising different elements on a website or blog such as the content, meta tags, images, videos, internal and external links, and other HTML source code elements.

By optimising these elements, you can improve the relevance and credibility of your website/page. This makes it easier for search engines to crawl and index your page, and ultimately helps your page rank higher in search engine results pages (SERPs) for specific keywords or phrases.

On-page SEO is an important aspect of any SEO strategy because it helps to increase the visibility and accessibility of your web pages to both users and search engines. This is what then leads to increased traffic, page views and engagement.

Improving your on-page SEO involves optimising the elements on your web page so that search engines can easily understand what the page is about and show it to people who are searching for related topics.

Some simple ways to improve your on-page SEO are:

Using relevant keywords in the page title, headings, and content.

> Using a high quality keyword research tool will help with this.

Creating high-quality, unique, and engaging content that provides value to your readers.

Having a reliable internal-linking strategy across your website.

Using descriptive meta tags and alt text for images to help search engines understand the page content.

Ensuring your website has a clear and easy-to-navigate structure. People don’t stick around if they are confused or can’t find what they are looking for!

Optimising page loading speed for a better user experience.

Making the website mobile-friendly and accessible for users on different devices. So many people browse via mobile and tablets, this one is really important!

What Is Off-Page SEO?

Off-page SEO (Search Engine Optimisation) refers to the activities done outside of your website to improve its ranking and visibility in search engine results pages.

This involves optimising factors such as backlinks, social media presence, online directories, and other external signals. These all add up to indicate the quality and relevance of your blog/website to search engines.

Backlinks are an important off-page SEO factor, as they are a signal to search engines that other websites find your content valuable enough to link to it.

A social media presence and engagement are also important off-page factors, as they can improve brand recognition and drive traffic to your website.

Another aspect of off-page SEO is online directory listings. These help to establish your business’s online presence and improve its visibility in local search results if necessary!

Off-page SEO activities require time, effort, and resources to execute properly. They can have a significant impact on the visibility and credibility of your website in the eyes of search engines.

By improving your off-page SEO, you can improve your website’s authority and trustworthiness, leading to higher search engine rankings, more traffic, and ultimately more eyes on your site!

Here are some simple ways to improve off-page SEO:

Building high-quality backlinks from other reputable websites that point to your website.

Creating engaging content that people want to share on social media or link to from their own websites.

Building a strong presence on social media and engaging with your audience!

Participating in online forums and communities related to your industry or niche.

Listing your website in relevant directories and online listings if relevant to your blog/business.

Both on-page and off-page SEO are important for improving the visibility and credibility of a website in search engines.

On-page SEO helps search engines understand the content and context of a web page, while off-page SEO helps to establish the authority and trustworthiness of a website through external routes..

The ideal combination is to use both on-page and off-page SEO. This way you can improve your website’s ranking which in turn will drive more traffic as it means your content will show up higher in search!

How Long Does It Take For SEO To Show Results?

The time it can take for SEO to start showing results for your new website can vary depending on several factors. It will depend on things such as your website’s niche, competition, and quality of your content.

As a rough guide, it can take anywhere from several weeks to several months to a year plus for a new website to start seeing improvements in search engine rankings and the traffic you get from search.

You can be doing everything right and it will still take time!

It’s important to keep in mind that SEO is a long-term process that requires ongoing effort and patience. Patience can be hard in this situation but is crucial!

Building a strong, long term and sustainable SEO strategy takes time and requires continuous optimisation and improvement. The more knowledge and experience you get, the more you can improve your blog’s authority!

If you are looking for organic traffic, it is so important that you set realistic expectations and focus on creating high-quality, relevant content. Look to build a solid backlink profile, and ensure a positive user experience for your visitors. And don’t forget patience!

This post was to explain not only what SEO is, but why it’s important and the differences between on-page and off-page SEO!

If you have any questions on SEO for your blog, leave them in the comments below and I will try and answer them as best I can!

Was SEO something you found daunting when you first started blogging?

Share your experiences below!

Speak soon!