What You Need To Know About On-Page SEO vs Off-Page SEO
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In this post we will go over what you need to know about on-page SEO vs off-page SEO.
In this post we are going to go over the differences between on-page SEO and off-page SEO, along with why SEO is so important for bloggers.
Whether you’ve been blogging for a while or are a new blogger, you’ll have heard the term SEO.
What does that actually mean and look like for you and your blog though?
SEO is one of the aspects of blogging that is SO important, but can be SO confusing when you first start looking into it.
In this post we will be going over what SEO is, why SEO is crucial for blogs and websites, and the differences between on-page SEO (optimising individual pages), and off-page SEO (optimisation done outside your blog/website to improve its overall ranking).
The main difference between on-page SEO and off-page SEO is that on-page SEO involves optimising the individual elements on a web page to improve its ranking and relevance in search engines, while off-page SEO focuses on optimising external factors that influence the ranking and credibility of a website.
There’s a lot to it, but the overall basis of SEO isn’t as scary as it’s sometimes made out to be!
Let’s go over what you need to know about on-page SEO vs off-page SEO as a blogger.
What Is SEO?
SEO stands for “Search Engine Optimisation.”
SEO (Search Engine Optimisation) is the practice of improving a website so that it can appear higher in search results when people search for things online. Optimising a blog or website increases its online visibility and ranking in search engine results pages for specific keywords or phrases.
It involves making your website more relevant and trustworthy in the eyes of search engines, which can help show it to people who are looking for similar things online and therefore attract more visitors to your blog or website.
SEO involves various techniques such as keyword research, content creation, on-page optimisation, off-page optimisation, and technical optimisation.
These techniques help to improve the quality and relevance of your website’s content and technical aspects to make it more accessible and appealing to search engines and users!
By improving your website’s visibility and ranking in search engines, SEO can drive more organic traffic to your website/blog. It can also improve user engagement, and ultimately increase conversions.
Why Is SEO Important For Blogs?
SEO is essential for blogs because it helps to increase the visibility and reach of your blogs content! It can drive more traffic and engagement to your blog.
There are a few reasons why SEO is important for blogs:
You will gain increased visibility on search engines. By optimising your blogs content for search engines, your blog can rank higher in search engine results pages. This means your content will be more visible to potential readers!
Having higher search engine rankings can drive more traffic to your blog. This will increase the number of readers and views on your content.
SEO can also help to improve the usability of your blog. This makes it easier for readers to find and navigate around to find the content they are looking for.
Higher search engine rankings can increase the credibility and authority of your blog, making it more trustworthy and valuable to readers!
SEO is a cost-effective way to promote a blog, as it focuses on organic search engine traffic rather than paid advertising.
Overall, SEO is important for blogs because it helps to improve visibility, drive more traffic, and improve user experience. This then ultimately leads to increased engagement and conversions!
Now we’ve gone over what the umbrella terms SEO is, let’s break down on-page and off-page SEO!
What Is On-Page SEO?
On-page SEO (Search Engine Optimisation) is the process of optimising individual web pages to rank higher in search and get more relevant traffic from search engines.
It’s all the SEO work you do directly on your website!
It involves optimising different elements on a website or blog such as the content, meta tags, images, videos, internal and external links, and other HTML source code elements.
By optimising these elements, you can improve the relevance and credibility of your website/page. This makes it easier for search engines to crawl and index your page, and ultimately helps your page rank higher in search engine results pages (SERPs) for specific keywords or phrases.
On-page SEO is an important aspect of any SEO strategy because it helps to increase the visibility and accessibility of your web pages to both users and search engines. This is what then leads to increased traffic, page views and engagement.
Improving your on-page SEO involves optimising the elements on your web page so that search engines can easily understand what the page is about and show it to people who are searching for related topics.
Some simple ways to improve your on-page SEO are:
- Using relevant keywords in the page title, headings, and content.
> Using a high quality keyword research tool will help with this.
- Creating high-quality, unique, and engaging content that provides value to your readers.
- Having a reliable internal-linking strategy across your website.
- Using descriptive meta tags and alt text for images to help search engines understand the page content.
- Ensuring your website has a clear and easy-to-navigate structure. People don’t stick around if they are confused or can’t find what they are looking for!
- Optimising page loading speed for a better user experience.
- Making the website mobile-friendly and accessible for users on different devices. So many people browse via mobile and tablets, this one is really important!
What Is Off-Page SEO?
Off-page SEO (Search Engine Optimisation) refers to the activities done outside of your website to improve its ranking and visibility in search engine results pages.
This involves optimising factors such as backlinks, social media presence, online directories, and other external signals. These all add up to indicate the quality and relevance of your blog/website to search engines.
Backlinks are an important off-page SEO factor, as they are a signal to search engines that other websites find your content valuable enough to link to it.
A social media presence and engagement are also important off-page factors, as they can improve brand recognition and drive traffic to your website.
Another aspect of off-page SEO is online directory listings. These help to establish your business’s online presence and improve its visibility in local search results if necessary!
Off-page SEO activities require time, effort, and resources to execute properly. They can have a significant impact on the visibility and credibility of your website in the eyes of search engines.
By improving your off-page SEO, you can improve your website’s authority and trustworthiness, leading to higher search engine rankings, more traffic, and ultimately more eyes on your site!
Here are some simple ways to improve off-page SEO:
- Building high-quality backlinks from other reputable websites that point to your website.
- Creating engaging content that people want to share on social media or link to from their own websites.
- Building a strong presence on social media and engaging with your audience!
- Participating in online forums and communities related to your industry or niche.
- Listing your website in relevant directories and online listings if relevant to your blog/business.
Both on-page and off-page SEO are important for improving the visibility and credibility of a website in search engines.
On-page SEO helps search engines understand the content and context of a web page, while off-page SEO helps to establish the authority and trustworthiness of a website through external routes..
The ideal combination is to use both on-page and off-page SEO. This way you can improve your website’s ranking which in turn will drive more traffic as it means your content will show up higher in search!
How Long Does It Take For SEO To Show Results?
The time it can take for SEO to start showing results for your new website can vary depending on several factors. It will depend on things such as your website’s niche, competition, and quality of your content.
As a rough guide, it can take anywhere from several weeks to several months to a year plus for a new website to start seeing improvements in search engine rankings and the traffic you get from search.
You can be doing everything right and it will still take time!
It’s important to keep in mind that SEO is a long-term process that requires ongoing effort and patience. Patience can be hard in this situation but is crucial!
Building a strong, long term and sustainable SEO strategy takes time and requires continuous optimisation and improvement. The more knowledge and experience you get, the more you can improve your blog’s authority!
If you are looking for organic traffic, it is so important that you set realistic expectations and focus on creating high-quality, relevant content. Look to build a solid backlink profile, and ensure a positive user experience for your visitors. And don’t forget patience!
This post was to explain not only what SEO is, but why it’s important and the differences between on-page and off-page SEO!
If you have any questions on SEO for your blog, leave them in the comments below and I will try and answer them as best I can!
Was SEO something you found daunting when you first started blogging?
Share your experiences below!
Speak soon!
Related Posts:
How To Join a Blogging Community – The Best Places To Find Other Bloggers In Your Niche
Debunking Common Blogging Myths: A Guide for New Bloggers
How To Start A Blog Anonymously – A Guide For Blogging In 2023
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79 Comments
Charlie
Really helpful post Katherine 😊
Katherine McLee
Thank you! I’m really glad you found it helpful! 😊
Fransic verso
Something about SEO always confuses me. I’m still learning now. Very helpful post.
Katherine McLee
I’m glad you found it helpful!
Natalie
Thank you for the helpful post. We are all continuously working to learn about and improve on and off page SEO!
Katherine McLee
SEO is a minefield at times so I’m glad you found the post helpful!
Literally Laurie
Something to do with my weekend blogging homework! Thanks!
Katherine McLee
I’m glad it was helpful!
Jeanine
These are fantastic tips thank you it’s great information to have
Katherine McLee
Thank you! I’m glad you liked it!
Melissa
This is very helpful! You’ve given me more things to research and work on! 🙂
Katherine McLee
Thank you! I hope it helped! 🙂
Maureen
SEO always is an uphill battle for me. My goal this year is to become more proficient in keyword research. Thanks for the tips!
Katherine McLee
It can be so confusing! It’s always a learning curve but I do hope this helped! 🙂
Tyler james
These are fantastic tips thank you it’s great information to have.
Katherine McLee
Thank you!
Sha'Kreshia Terrell
I have always struggled to understand SEO and no one could seem to explain it in this way. This was really helpful!!
Katherine McLee
Thank you! I’m really glad it was helpful as it can be so confusing for people!
bunfuns
This is very helpful, thanks!
Katherine McLee
Thank you! 🙂
LG
Katherine, this was so helpful and understandable. I never knew about on page/off page SEO!
Katherine McLee
Thank you! I’m really glad you found it helpful and understandable!
Stephanie
I find on page and off page SEO can be confusing for me. This article cleared up my concerns so a big thank you!
Katherine McLee
It can be so confsing so I hope this was helpful! It’s all a learning curve!
Holly
Super helpful post to this new blogger! Thanks!
Katherine McLee
Thank you!
Rae
Seo can be so confusing for those just starting out. Your article is well written and makes it more understandable especially for new bloggers.
Katherine McLee
I love this! That was my aim, as so many explanations are so over-the-top technical!
Debbie
Beyond valuable information for bloggers. SEO is a long and convoluted topic! Thank you for breaking it down into a manageable and down-to-earth explanation.
Katherine McLee
Thank you Debbie! There is SO much to SEO but I was aiming to provide an easy-to-read explanation as so much info out there is all technical jargon!
Iveth
Great article. So important information to share… Thanks for putting this together.
Katherine McLee
Thank you! I’m glad you liked it!
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Amanda
This one is still a bit of a work in progress for me. But, I’m slowly getting there. Love how you explained it all in a very easy to follow manner. Thanks!
Katherine McLee
It’s honestly a work in process for most bloggers! I’m glad you found it helpful! 🙂
Tracy McHugh
I literally never heard of off page SEO before your post, but I am happy to read I am doing some of it. Thank you for sharing all of these informative posts, truly helpful!
Katherine McLee
It can be so confusing so was hoping to explain it in a transparent way! I’m really glad you liked it!
Courtney
Helpful tips! Thanks!
Katherine McLee
Thank you!
Victoria Prasad
This was a great read. Very informative.
Katherine McLee
I’m glad you liked it!
tianna
thanks for this post im always wanting to learn more about SEO and this was helpful
Katherine McLee
Thank you! I’m glad it was helpful!
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Liv
You don’t know how helpful these posts are! SEO is sooo confusing to me
Katherine McLee
SEO can be ridiculously confusing in the beginning so I’m glad it helped!
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Denise
Katherine, great information on such an important topic!
Katherine McLee
Thank you! I’m glad it was helpful!
Aubrey Johnston
SEO can be so confusing for me, thank you for these tips!!
Katherine McLee
I’m glad you found them helpful! 🙂
Julie
Always looking to up my SEO game! Appreciate the info on backlinks thank you!
Katherine McLee
Glad to have helped! 🙂
Diane Houghton
Great info!
Katherine McLee
Thank you!
Debbie
Very helpful information for bloggers. Figuring out what is needed to learn about both on-page SEO and off-page SEO can be overwhelming. Great and helpful post.
Katherine McLee
Thank you! I’m glad you think it’s helpful!
Susan JoyAmongChaos
This is a great topic for beginning bloggers! I was fortunate to stumble onto Debbie Gartner’s Easy On Page SEO and Easy Off Page SEO ebooks, not long after I started blogging. It saved me months of learning SEO!
Katherine McLee
Thank you! That sounds great! SEO can be so confusing to someone who has never learned about it but finding a resource that can teach you the basics is invaluble!
Dipak Singh
Really, very informative post.
Katherine McLee
Thank you!
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Komal Singh
I’ve learned so much from this post! Thanks for sharing.
Katherine McLee
I’m really glad it was helpful!
Julie Russell
I’m starting to look into SEO content and this is a great start! I love how you explain on and off page SEO plus how they’re used. I look forward to reading more articles!
Katherine McLee
You can start implementing SEO strategies at your own pace and build up as you go! 🙂
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Tom
Katherine really knows her stuff! I am learning so much from these invaluable articles that are helping me to build my own blog. Thank you!
Katherine McLee
Thank you! 😀 I’m so glad they are helpful!
AM
Great summarized post! I feel like SEO is such a hard thing for many of us to grasp as their is so much detail that goes into to. So this is so helpful 🙂
Katherine McLee
Thank you! SEO can be hella confusing, especially for newer bloggers! I’m so glad it was helpful! 😀
Christine
This is so helpful! I’ve been trying to learn more about SEO and wasn’t very familiar with off page SEO in particular. It’s really helpful to hear all these options for building that up.
Katherine McLee
I’m so glad it was so helpful as SEO can sound like such a confusing topic but it’s really not bad when you break it down! 🙂
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