Top 5 Tools You Need as a New Blogger

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In this post we are going to go over the top 5 tools you need as a new blogger!

Why the Right Tools Matter in 2025

As with starting any new business/side hustle, getting it properly set up from the start can make a world of a difference! 

It’s always easier after the fact to know what you should have done. But I’m hoping I can save you from that extra level of trial and error, by sharing the top must-have tools for growing your blog in 2025, and beyond!

As with any side hustle/business, the right tools are what help you grow, save you time, and help you make money.

I wasted SO much time in the beginning trying to do everything manually or using the wrong tools lol. Once I found the ones that actually worked, everything started clicking into place.

These are tools I love/use to this day and are the I wish I had from the beginning as they would have helped so much.

A lot of these are super low cost or have free options to be able to have a go first and you can then upgrade if/when you feel ready to!

If you’re serious about growing your blog (not just writing for fun/as a hobby, but you are actually building something profitable), then having the right tools in your kit is honestly non-negotiable.

I know firsthand how overwhelming it can feel when you’re just starting out. Or even if you’ve been at it a while but feel stuck as that happens to more people than you realise – we have honestly all been there!

There are SO many options out there, and it’s hard to know what’s worth investing your time, money, and energy into. That’s exactly why I’ve put together this post for you. These are my favourite, can’t-blog-without-them tools that have made blogging SO much easier, more enjoyable, and more profitable.

Whether you’re trying to grow your audience, increase your income, or just enjoy the behind-the-scenes side of bloggging more, these tools are my top recommendations for 2025 and beyond. 

Let’s get into these must-have blogging tools, because when you’re using the right tools, everything gets sooo much easier!

1. HostGator: Reliable & Affordable Hosting

If you’re just getting started with your blog, the first thing you need is a domain name and hosting!  HostGator is what I personally use and recommend. I’ve used it across multiple blogs for years and I still love it!

It’s affordable, super reliable, and beginner-friendly which is exactly what you need when you are setting everything up.

It has 24/7 live chat which is a life saver when you accidentally crash your blog and are presented with an error screen at 1am lol – we have all been there! 

They get you back up and running so fast no matter what timezone you are in. Highly, highly recommended.

They nearly always have offers on for cheap domains or super low cost hosting etc so worth checking out. I’ve been with them for years from the very start of my blogging journey and have no plans to change any time soon!

➡️ Get Hosting with HostGator Here 

Quick note before you carry on! I have a free download for you! Grab these FREE content prompts and get a peek behind the scenes of my blogging system!

2. MailerLite: My Preferred Email Marketing Platform

If I could go back to day one, I would immediately sign up with MailerLite. 

They have a completely free plan you can use until you outgrow it so no extra start up costs which we love!

Email marketing is one of the most powerful things you can do in your blogging business. And MailerLite makes it so simple!

Even if you’ve never written a newsletter in your life!

Having your own email list is so valuable. I think most bloggers (myself included) put off starting one though at the beginning as we think we don’t need one, we think it’s complicated or will cost a lot. Nope, nope and nope!

Your email list is your direct contact for people who have shown they are interested in your content/what you are offering. This is such a powerful marketing tool!

If you don’t want to create a freebie to offer people in exchange for their email initially, you can put on a little form or pop up that lets people just sign up to your newsletter and then you can email them tips and tricks, offers or even ask questions. 

Don’t be worrying that people won’t sign up, you will be surprised!

Another good reason to sign up early is that you can get used to sending emails (or even just creating pop ups, forms and emails) even before you get an audience. That way it’s not overwhelmingly new when you do grow (and you will), and you can happily send those newsletters!

Why I love Mailerlite specifically (and why it’s a great choice for everyone):

• Their free plan is amazing. I used their free plan for a good while before upgrading! You can have up to 1,000 subscribers on the free plan, and you still get access to automations. (Automations being when a sequence of emails goes out after someone meets a certain criteria).

• You can set up pop-ups, landing pages, welcome automations, and product funnels without needing a tech degree. Quick and simple to customize!

• It’s clean and really easy to use. It has drag-and-drop editors, email flows, forms etc. You do get more with a paid plan, but once you get used to the free plan, it doesn’t take long to set those things up and get them how you like them!
  
• You can easily build funnels for freebies, tripwires, and digital products. There’s so much you can do, even on the free plan. This makes it ideal for anyone wanting to get into email marketing.
  
• I’ve used it for both regular newsletters, for automated sequences, pop ups, landing pages, embedded forms etc etc and love it! You will notice any email you get from me says “Mailerlite” at the bottom of it!
  

It’s one of the platforms I’ve stuck with long-term. I’ve stuck with it because MailerLite does exactly what I need it to, without overwhelming me with complexity or too many options/features which is not my idea of fun lol.

➡️ Start With MailerLite Free and start building your list the right way.

3. Keysearch: Keyword Research Made Simple

Keywords are so so important. In my early days of blogging I didn’t take much notice of them in all honesty. I thought I could get things ranking without them (?!). It didn’t take me long to realise that you REALLY do need to focus on keywords and keyword research but the amazing news is that it is a lot simpler than it sounds, makes a huge difference to your posts and tools like KeySearch make it SO easy.

SEO really doesn’t have to be scary. Keysearch is one of the easiest tools to use that I’ve found, especially as a beginner. They have a free plan where you get 5 free searches a day and this will give you a really good idea of how to use it, and just how helpful it is.

Then if you upgrade to their paid plan like I did, it’s super affordable and gives you so many searches, not just for keywords but also for search terms, inspiration, competition levels, search and how hard it is to rank!

If you want to grow your blog traffic without relying entirely on Pinterest or social media (which is never a good idea as social media especially can be so temperamental lol), this is a must have..

I’ve tried a few keyword tools over my time blogging, but Keysearch stands out for beginners and for anyone wanting to grow their blog. It’s incredibly easy to understand and use (same cannot be said for all lol) but is still powerful enough to show you traffic-driving keywords that you otherwise may never have thought of.

Here’s what I love about KeySearch:

• You can find low-competition keywords which are perfect for new blogs
  
• It gives you a full breakdown of keyword difficulty, volume, and competitor analysis – even colour coded to make it easier
  
• The Content Assistant helps you write posts with the right SEO terms built-in
  
• It’s SO affordable even once upgraded from the free plan
  

Without it, I wasted hours writing posts that never ranked lol. But the IDEAS it gave as much as the keywords/difficulty itself was absolutely worth it and made blogging and content creation SO much easier.

➡️ Try Keysearch Here for Free!

BONUS: If you’re really serious about making money with your blog and feel you need even more features, I would recommend SEMrush! SEMrush is one of the ultimate platforms when it comes to SEO and Keywords. It’s used by pros all across the world and comes with a free trial so you can test it before committing which is amazing.

It does quite a lot more than KeySearch so you only need this if you are already good with keyword research and want to take your blog to the next level. It’s pricier, but definitely worth it if you’re ready to take your blog to serious heights!

➡️ Try SEMrush here!

4. Legal Pages Bundle: Blog Legally from Day One

Legal pages. Ahhh legal pages. 

These are one of the aspects of having a blog that most people (in the early days) think they don’t need, or think they can use a free template and that will suffice…

Literally, we all did lol.

But here’s the truth… legal pages are not something you can skip over or half-ass. 

You really must protect your blog and yourself on a legal level. This is especially important if you are/want to be an affiliate for companies or run ads etc!

I bought This Legal Bundle early on (as soon as I realised that free legal pages don’t do/cover anything) and have zero regrets. 

One off purchase. A lot cheaper in a bundle. Live in 15 mins. Ideal!

The Starter Bundle includes all the pages you need; a privacy policy, terms and conditions page and disclaimer page. All tailored specifically to your country/self/blog, and all created by a real lawyer.

You buy the bundle of templates, edit the parts/remove the parts that you don’t need, and can get them live in around 15 mins. Super easy. Super quick and fully covered.

It’s really easy to do too. you get step-by-step instructions, fill-in-the spaces/edit the clearly marked sections, and make them live. 

It’s one of the best investments you can make for your peace of mind (and your blog’s future). 

You will also find that when looking to become an affiliate for certain companies/brands, they will ask/want to see your legal pages to make sure you’re legit.

If you want to protect yourself and your blog, have peace of mind and look professional to brands and companies, a Lawyer-written legal pages bundle is a non-negotiable.

➡️ Get The Legal Bundle Here! Protect your blog in half an hour or less!

5. A High-Quality Blogging Course

Finding a blogging course that ACTUALLY teaches you how to grow a blog and make money blogging is harder than it sounds.

Having taken a few in the early stages of blogging, I found that as much as some were okay, a lot were full of fluff or not overly actionable.

And it can cost a lot to take multiple courses that don’t offer much real life value back.

There is one that I recommend though, as it is no-fluff, easy to follow, SO MUCH INFORMATION (in the best way), easy to digest and implement, and really notice a true difference with… and it’s Perfecting Blogging.

I have a full review/breakdown of the course right here in my full course review!

Anyone who has been around for any length of time knows how much I love this course lol. It’s one of the only courses I recommend as I find a lot of courses really hard to follow, too simple, or not engaging enough. 

Perfecting Blogging is the opposite. It’s amazing, especially for newer bloggers or anyone wanting a boost/to change up their strategies a bit.

Updates for the course are free too. This means you can get new/updated modules for life with no extra cost.

(Can you see why I love it yet lol.)

Grab Perfecting Blogging Here

And here’s the really exciting part! The course creator Sophia (who earns 7+ figures from blogging AND products) is now adding free bonus modules on how to grow a physical product business. All in the same course!

She’s going deep into how she turned her planner business into a multi-million dollar part of her brand. And if you already own the course? You get the updates for free.

➡️ Check Out the Blogging Course Here

Those are my top 5 must-have tools for growing your blog in 2025 (and beyond), but I wanted to add in two other tools I use daily. You can use these two completely for free, but they can make SUCH a difference and make your blogging liffe so much easier.

Bonus Tools: The 2 Free Tools Every Blogger Should Be Using!

While the five tools above are my absolute go-tos for blogging, I couldn’t stop there without sharing two completely free tools that have helped me grow and saved so much time overall!

6. Pinterest – For Free Blog Traffic From Day 1

I started using Pinterest after the hype I heard about it for marketing your blog/blog posts in Perfecting Blogging. Once you get the hang of it (and accept their temperamental algorithm changes), it’s an amazing way to get free traffic to your website or blog.

Pinterest was always known as a place for recipes, crafts and wedding dress inspo. And while it’s still incredible for exactly that, it really is so much more. 

The beauty of Pinterest is that it’s a visual seach engine – not a social media.   

And on top of that, it’s one of the most powerful search engines out there for bloggers!

That means the content you pin today can keep bringing in traffic for months or even years from now.

The other good thing with Pinterest is that you can get clicks through to your website instantly! As soon as you upload a pin, it goes into the Pinterest engine and can be seen/saved/clicked through there and then.

Just a quick note; as with everything, it does take time for Pinterest to understand what your account is about. It uses your pins, titles, descriptions, boards, profile etc to work out what your content is about and who to show it to. Because of this, it does take a few months of consistent pinning of fresh pins for Pinterest to really start pushing out your pins. But that doesn’t take away from the fact that people CAN see and click through your pins as soon as they go up.

For a lot more in depth information on Pinterest pins, fresh pins, strategies, etc so you can ride the Pinterest wave instead of spending years of trial and error, you can get this Pinterest Course here!

I’ve had posts go from zero to literally hundreds of visits thanks to ONE pin doing well!

If you’re a blogger or content creator and you’re not using Pinterest yet, take this as your sign to start. 

7. Canva – The Best (and Easiest) Image Creation Tool

Canva (even the free plan) is the best way to create images for your blog, header images, logos, pins for Pinterest and so much more.

It’s really easy to use, has so many templates, photos, backgrounds, videos and elements you can use.

Canva makes it really easy to create social media images as much as custom blog photos and elements! 

If you find you want some more freedom in terms of the elements you have access to you can upgrade to the Pro plan, but there’s really no need at all until you want to!

Canva is one of those tools I honestly didn’t know I needed until I got it lol.

When you start to grow your Email List you can also use their eBook and other templates to use as email freebies. Not only that but you can use it to create product mock-ups for Etsy or any other products you may want to show!

You don’t need to be experienced in graphic design to use it either! Everything is drag and drop and super simple to get the hang of with a little practice!

It’s perfect for bloggers (or anyone) who wants their content to look polished without spending hours in Photoshop.

Conclusion

Honestly, you don’t need a huge amount of tools to make a success of your blog. Don’t buy into the hype that you need to spend thousands to make money blogging!

A few good ones (like the ones I mentioned above) will make all the difference on their own!

I think like so many new bloggers, when I first started blogging I was completely overloaded with information as to what tools to get/use. I ended up using/trying/buying SO many (not a good strategy lol) but these are the few that ACTUALLY work and are genuinely helpful. 

Blogging (for an income) is a long game, so having the tools to help ease up, quicken up and streamline that process is truly the most valuable thing.

You don’t need all of the above at once either! 

Sign up to the ones you need initially (such as Hostgator, Legal Pages and the Blogging Course) and add in Mailerlite and Keysearch/SemRush down the line!

Got questions? Drop me a comment or come and find me on Pinterest! 😀

Speak soon!

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