How Long Should The Ideal Blog Post Be? Ideal Length To Reach More People in 2024
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How Long Should The Ideal Blog Post Be? Perfect Length to Reach More People in 2024
How Long Is The Perfect Blog Post?
This will very much depend on whether your blog is for business or personal use!
If your blog is for hobby purposes and you aren’t too worried about SEO or your website being ranked or picked up by Google then I really wouldn’t worry about the lengths of the blog posts you write and publish.
If you want to pop in short 300 word posts then you can of course do this!
Your blog is your own to do what you like with.
This is a little different when it comes to using your blog as a business.
If you want your website and blog posts to be picked up by Google then you are best making them a decent length.
This way your website and blog posts are seen as credible and informative articles.
Google prefers posts to be of a good length and be filled with as much information as possible.
As a good rule of thumb for the majority of posts on your website, I would aim for a minimum of 1500 words.
1500-2500 words is a good number to aim for for the majority of your posts!
Of course you can have some shorter posts, but Google won’t be as quick to pick these posts up.
Google wants to know your site is full
Pillar posts should have a lot more words (a lottttt), but the good thing is that you don’t need too many of these on your website.
To answer how long should a blog post be? Sticking to a good minimum of 1500 words will give you the best chances of getting ranked well on Google.
The other benefits of having a longer blog post (minimum 1500 words), is that people will stay on your blog longer as there will be more to read!
Alongside the above, if someone is interested in what you’re writing about, they most likely will want as much information as possible.
Often a short post just isn’t enough for your reader to get a decent amount of information in one go.
If someone has been researching/looking for information on a topic, it’s often because they want to learn about it. Offering a post of say 400 words is only going to touch the very surface on that topic.
If you want your readers to come back, knowing you are passionate and knowledgeable about a topic, you need to prove this through your words.
That sounds weird, but you know what I mean!
Imagine you were telling someone about your chosen topic in person. You wouldn’t be able to get all the information over in just a few sentences.
(If you’re like me, you’d be able to talk about your niche for hours haha.)
So keep it to the point, but get as much info out as you can in that post!
Is there really a perfect number? How long should a blog post be?
Honestly – no.
We can ballpark, but there is no specific or exact number that’s deemed the perfect blog post length.
In saying that – as mentioned above – we know that the best performing posts are often in the 1500-2500 word count range.
The “perfect length” though, would really come down to the purpose of your blog.
If your blog is your own personal journal/hobby and just to share bits of info with people but you aren’t worried about ranking on Google then you can keep posts as short (or as long) as you like!
Writing over 1500 words at a time gets your own writing experience and writing practice up quicker too.
It will get your blog post writing experience in 3 times quicker than writing 3 x 500 blog posts!
What if you can’t think of that many words?
This was something I used to struggle with!
I would write a post of about 600 words and then be like “yep, done.”
What we often forget though is that not everyone knows the knowledge we personally know.
We may be shortening the information or leaving “obvious” bits out as we feel everyone would already know that.
Not everyone knows all we know.
Often the bits we leave out are the bits people actually need – as everyone else writing about those topics may be leaving them out too!
Your audience may be looking into whatever information you’re blogging about because they DON’T know the “obvious” things.
Things are only obvious if you already know them.
Never leave out the smaller details as you never know just who may need to learn it.
Put as much information and detail in as you can.
Especially if your blog is there to help people learn as opposed to personal opinions.
These posts here will help with a structure you can use to be able to write at least 1500 words, quickly and easily without many struggles.
What are pillar posts?
I mentioned earlier about pillar posts.
Pillar posts are the few posts you have on your blog/website that have more of an “epic” word count.
There doesn’t seem to be a set number in terms of word counts for pillar posts.
A good average for a blog post if it’s considered a pillar post is a bit higher, as it’s between 4000-7000 words.
Crazy numbers right?!
These are the sorts of posts that will get picked up the best by Search Engines as they have the most information in.
Do not try and write a pillar post in 1 hour like you can with standard posts haha!
Pillar posts may take a good few days to put together/edit, but you don’t need to do them as often.
If you wrote 1500 a day, it would still take a good 5 or so days to write a full 7000 word post, but these will get picked up and ranked more, as they will include so much more information which is what the search engines are ideally looking for.
Don’t panic about pillar posts if you’re a newer blogger or currently finding 1500 words a lot for a post.
You can build your average word count up over time
There’s absolutely no need to worry or overwhelm yourself!
If you’re currently comfortable writing 600 word posts, then try for your next one to be around 1000 words!
Once you’re comfortable with 1000, try and get to 1300, then 1500 etc.
What we don’t want is for you to feel overwhelmed or that it’s too daunting so you just stop/give up!
I want you to succeed!
If that means some parts you need to take slower and build up then absolutely do this.
Follow the steps listed in these posts here (even forgetting the time limits on those for now), and you may find it a lot easier and less overwhelming! 
What happens if you write a short blog post?
Shorter blog posts do have their place.
As mentioned above, you can write blog posts of any length if your blog is for your own personal use!
Long or short, you can just focus on writing posts you enjoy, purely because you want to.
And so you should!
If your goal is to get ranked on Google/Search Engines and to grow an audience, you just need to be a little more strategic.
If most of your posts are 1500+ words, what happens if you write a short one?
Nothing, haha.
That one post may not get picked up by Google, but as long as most of the rest of your posts are easily found by Google, a few shorter ones won’t hurt your site at all.
Staying over the 1500 word minimum is a good practice to get into, but isn’t the be all and end all.
Quality over quantity
It of course is quality over quantity – with any blog post you write.
You may have a high quality post written at 1200 words – this would be better than a rubbish blog post at 2000 words.
Quality is also determined by the amount of accurate and informative information in your post.
The longer the post, the more information you can put into it.
It’s all about finding the balance between a decent length post that’s full of information, and a post that you’re not overwhelmed to write!
You can keep an eye on the word counter as you type if this helps.
If this is more of a distraction though, you can just set out your titles and then fill the sections up with information.
Fill up the sections you’ve laid out and you may be amazed just how fast you reach your word count goal!
Enjoy it.
Take it at your own pace.
Don’t get overwhelmed.
Learn how to reach those word count goals and be safe in the knowledge that you’re well on your way for Google to be picking up your posts to reach as many people as possible!
Speak soon!
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