How Long Should The Ideal Blog Post Be? Ideal Length To Reach More People in 2025
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How Long Should The Ideal Blog Post Be? Perfect Length to Reach More People in 2025
How Long Is The Perfect Blog Post?
This will very much depend on whether your blog is for business or personal use!
If your blog is for hobby purposes and you aren’t too worried about SEO or your website being ranked or picked up by Google then I really wouldn’t worry about the lengths of the blog posts you write and publish.
If you want to pop in short 300 word posts then you can of course do this!
Your blog is your own to do what you like with.
This is a little different when it comes to using your blog as a business.
If you want your website and blog posts to be picked up by Google then you are best making them a decent length.
This way your website and blog posts are seen as credible and informative articles.
Google prefers posts to be of a good length and be filled with as much information as possible.
As a good rule of thumb for the majority of posts on your website, I would aim for a minimum of 1500 words.
1500-2500 words is a good number to aim for for the majority of your posts!
Of course you can have some shorter posts, but Google won’t be as quick to pick these posts up.
Google wants to know your site is full
Pillar posts should have a lot more words (a lottttt), but the good thing is that you don’t need too many of these on your website.
To answer how long should a blog post be? Sticking to a good minimum of 1500 words will give you the best chances of getting ranked well on Google.
The other benefits of having a longer blog post (minimum 1500 words), is that people will stay on your blog longer as there will be more to read!
Alongside the above, if someone is interested in what you’re writing about, they most likely will want as much information as possible.
Often a short post just isn’t enough for your reader to get a decent amount of information in one go.
If someone has been researching/looking for information on a topic, it’s often because they want to learn about it. Offering a post of say 400 words is only going to touch the very surface on that topic.
If you want your readers to come back, knowing you are passionate and knowledgeable about a topic, you need to prove this through your words.
That sounds weird, but you know what I mean!
Imagine you were telling someone about your chosen topic in person. You wouldn’t be able to get all the information over in just a few sentences.
(If you’re like me, you’d be able to talk about your niche for hours haha.)
So keep it to the point, but get as much info out as you can in that post!
Is there really a perfect number? How long should a blog post be?
Honestly – no.
We can ballpark, but there is no specific or exact number that’s deemed the perfect blog post length.
In saying that – as mentioned above – we know that the best performing posts are often in the 1500-2500 word count range.
The “perfect length” though, would really come down to the purpose of your blog.
If your blog is your own personal journal/hobby and just to share bits of info with people but you aren’t worried about ranking on Google then you can keep posts as short (or as long) as you like!
Writing over 1500 words at a time gets your own writing experience and writing practice up quicker too.
It will get your blog post writing experience in 3 times quicker than writing 3 x 500 blog posts!
What if you can’t think of that many words?
This was something I used to struggle with!
I would write a post of about 600 words and then be like “yep, done.”
What we often forget though is that not everyone knows the knowledge we personally know.
We may be shortening the information or leaving “obvious” bits out as we feel everyone would already know that.
Not everyone knows all we know.
Often the bits we leave out are the bits people actually need – as everyone else writing about those topics may be leaving them out too!
Your audience may be looking into whatever information you’re blogging about because they DON’T know the “obvious” things.
Things are only obvious if you already know them.
Never leave out the smaller details as you never know just who may need to learn it.
Put as much information and detail in as you can.
Especially if your blog is there to help people learn as opposed to personal opinions.
These posts here will help with a structure you can use to be able to write at least 1500 words, quickly and easily without many struggles.
What are pillar posts?
I mentioned earlier about pillar posts.
Pillar posts are the few posts you have on your blog/website that have more of an “epic” word count.
There doesn’t seem to be a set number in terms of word counts for pillar posts.
A good average for a blog post if it’s considered a pillar post is a bit higher, as it’s between 4000-7000 words.
Crazy numbers right?!
These are the sorts of posts that will get picked up the best by Search Engines as they have the most information in.
Do not try and write a pillar post in 1 hour like you can with standard posts haha!
Pillar posts may take a good few days to put together/edit, but you don’t need to do them as often.
If you wrote 1500 a day, it would still take a good 5 or so days to write a full 7000 word post, but these will get picked up and ranked more, as they will include so much more information which is what the search engines are ideally looking for.
Don’t panic about pillar posts if you’re a newer blogger or currently finding 1500 words a lot for a post.
You can build your average word count up over time
There’s absolutely no need to worry or overwhelm yourself!
If you’re currently comfortable writing 600 word posts, then try for your next one to be around 1000 words!
Once you’re comfortable with 1000, try and get to 1300, then 1500 etc.
What we don’t want is for you to feel overwhelmed or that it’s too daunting so you just stop/give up!
I want you to succeed!
If that means some parts you need to take slower and build up then absolutely do this.
Follow the steps listed in these posts here (even forgetting the time limits on those for now), and you may find it a lot easier and less overwhelming! 
What happens if you write a short blog post?
Shorter blog posts do have their place.
As mentioned above, you can write blog posts of any length if your blog is for your own personal use!
Long or short, you can just focus on writing posts you enjoy, purely because you want to.
And so you should!
If your goal is to get ranked on Google/Search Engines and to grow an audience, you just need to be a little more strategic.
If most of your posts are 1500+ words, what happens if you write a short one?
Nothing, haha.
That one post may not get picked up by Google, but as long as most of the rest of your posts are easily found by Google, a few shorter ones won’t hurt your site at all.
Staying over the 1500 word minimum is a good practice to get into, but isn’t the be all and end all.
Quality over quantity
It of course is quality over quantity – with any blog post you write.
You may have a high quality post written at 1200 words – this would be better than a rubbish blog post at 2000 words.
Quality is also determined by the amount of accurate and informative information in your post.
The longer the post, the more information you can put into it.
It’s all about finding the balance between a decent length post that’s full of information, and a post that you’re not overwhelmed to write!
You can keep an eye on the word counter as you type if this helps.
If this is more of a distraction though, you can just set out your titles and then fill the sections up with information.
Fill up the sections you’ve laid out and you may be amazed just how fast you reach your word count goal!
Enjoy it.
Take it at your own pace.
Don’t get overwhelmed.
Learn how to reach those word count goals and be safe in the knowledge that you’re well on your way for Google to be picking up your posts to reach as many people as possible!
Speak soon!
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73 Comments
Lauren
This is a really helpful post for all bloggers. I have been updating older content and I am trying to increase my word count on those posts. Thank you for sharing.
Lauren.
Katherine McLee
I’m glad it helped! It took me a while to be able to get into the swing of writing longer posts but once it becomes a habit it becomes the norm!
Stay Fit And Calm
Thanks a lot!!! I am new in blogging. Your post is REALLY very helpful for me. I liked the idea of Pillar post very much.
Katherine McLee
I’m so glad it was helpful! I really try and focus on the “smaller details” that may not always be the forefront of someone’s mind but can have a huge impact on their blog!
Graham Crosby
Interesting post. I always worry I write too much, but this post has comforted me!
Thanks for sharing.
Katherine McLee
I’m glad you like it! Never worry about typing too much, it goes more in your favour than you think.
Debbie
Very helpful post to all bloggers. I particularly found what you said that not everyone has our knowledge and although we think the job is done with a low word count – the reader may not have gained the full story yet. Thanks for sharing!
Katherine McLee
I’m glad you found it helpful Debbie! It’s so true, we often forget that not everyone knows the “obvious” points, so we leave them out. Often that mised out bit of information is exactly what someone is looking for!
Gina King
This is definitely something I need to work on. Quality over quantity.
Katherine McLee
It’s not something I ever really gave much thought to until learning about SEO and what Google wants for your site to rank the best! If you find it tricky just up it a little at a time and you’ll soon find hitting that 1500 mark a habit!
Pip
I never realised the ranking Google gives you for longer posts. I tend to write short ones and that’s obviously not a good idea.
Katherine McLee
Depending on the type of post, shorter ones absolutely have their place too!
LG
Still new to the blogging world. I had never heard of a pillar post until you introduced it to me just now.
Now I have a new goal to work towards. Thank you. 🙏🏿💚
Katherine McLee
They can be amazing to have on your blog, they can just take a while to create but are so worth it! Let me know how you get on! 🙂
Jaz
Great info. I don’t think I’ve ever even done a word count on my posts. I’ll have to check and see. Thanks!
Katherine McLee
It’s one of those things that isn’t essential but can really help when it comes to your blog being found in search results!
John Mulindi
For me, the length of the post depends much on the topic I would like to write about, some topics are easy to come up with content that builds up a long post while others aren’t that easy. But I strive to ensure that the posts aren’t that short.
Katherine McLee
I completely agree! Some topics are a lot easier to add more information in than others. Google prefers longer posts but sometimes posts are an addition, rather than just fog Google rankings
GWT
I always have the 1500 word marker at the back of my head. But when intelligence starts to wane, I stop. 😂
Katherine McLee
Hahaha that’s always a good stopping point too 😂
Jenny Marston
I think it definitely depends on what you’re writing about and whether you’re writing for SEO or not, I’ve always been told that 1,000+ is better for SEO and my posts in general do tend to be that length because I can chat quite a bit haha!
Katherine McLee
It can definitely depend on what you’re writing about! Each niche is even slightly different but it’s a good riule of thumb! If not writing for SEO then any length works! Haha I’m like that too!
Fransic verso
Great tips, I always aim to write 1500 or more for every post. First time to know about the pillar concept for blog posts.
Katherine McLee
Pillar posts can be amazing for SEO as there is so much for Google to pick up on and really can show your knowledge on a topic. Aiming for over 1500 per post (as a general rule of thumb), is spot on!
Roselne Beusch
thanks for sharing Kathrine, it`s crazy when I started blogging, I struggled to write a 300 word post, now it`s a breeze.
Anyway, I think every blog post is individual, there are no fixed word counts for any post.I know a post I wrote that has over 7000 words, it was a marathon but I was very proud of it.
Really appreciate you sharing this.
Katherine McLee
It’s funny isn’t it! I was exactly the same, hitting 500 words was an achievement, now a couple of thousand is the norm! Over 7000 words is amazing!!
Catia
This is so helpful! Here I thought my 3500 article was a long pillar post 🙂 I’ll start implementing some of these best practices!
Katherine McLee
Personally I’d say 3500 was a pillar post! It may be less than what Google would recommend but anything over 3000 words is an amazing post either way!
Fern
I’m so glad I stubbled upon this post. Very helpful! Long form writing is interesting especially when you’re used to short and sweet writing. Thanks for sharing!
Katherine McLee
I’m so glad you liked it! It can be tricky but breaking it down into 5 or so subheadings and aiming to just fill those in, makes it a lot easier to do!
Liv
Thanks very helpful read. I always wonder if I’m writing enough!
Katherine McLee
Every blog is different, this is just a general rule of thumb! I’m glad you found it helpful!
Benny
One of the things I struggled with at the beginning was the word count. Slowly I learned to write longer posts, touching the 1500 words you mentioned. But I liked the last point you made, quality over quantity. I judge my posts by my readability standards. If it has a good flow and the information I want to share is solid, then it’s ok.
But then again, this is not a business blog, yet. Who knows, that might still change. My starting point is writing about what I like and want to share. It is a good think to keep work count in the mind. Thank you for sharing.
Katherine McLee
Readability is absolutely key – I would go for this over a long-winded waffling post any day. The trick (for business purposes), is trying to combine the two. Hitting 1500 words per post on average – even if your blog isn’t a business (yet) – is such a good idea so that if you did want to turn it into a business down the line, you’re already half way there!
Akansha
Thanks for this post! I agree with your word limit suggestion. I like to go for at least 1600 words and it works well for me. I also love that you pointed out to go for quality over quantity.
Katherine McLee
1600 words is a great number to aim for! If that’s what you write naturally then that’s amazing! I’m glad you liked it!
Laura
I’ve been thinking about this a lot lately. My posts are usually around 1500 words, and most of my traffic comes from Google. So that does seem to be ideal. I’m afraid to go too long and lose my audience’s attention which seems to be growing shorter and shorter.
Katherine McLee
I think tailoring your posts to your audience is the most sensible thing to do! If you’re getting good traffic from Google then you’re spot on anyway 🙂
Molly | Transatlantic Notes
I would say I don’t tend to hit 1,500 (more likely between 800-1000) and my poetry posts are even shorter (which I think for those is okay as I’m not trying to do anything other than highlight the poem itself) but as I revisit older posts I am aiming to add more to them as I know it’s better to have them around the 1,500 if possible. Thanks for the reminder!
Katherine McLee
I think with things like poetry, it sells itself as such so filling a post to 1500 words may feel a little overkill – post dependant – but with other types of posts, keeping the word count up will help Google with ranking your site. Adding bits to older posts to get the word count up is perfect!
Stephanie
My typical blog post averages about 1000 words. I loved this post, I found it very helpful and puts some new goals in my head! Thanks for this!
Katherine McLee
I’m so glad you found it helpful! Sometimes it’s just forming a new habit and suddenly you’ll find that 1500 words is the norm and anything less feels short lol some posts being shorter is totally okay though!!
Sarah Roberts
Very helpful post, yes quality matters.
Thank you for posting this
Katherine McLee
I’m glad you liked it! Quality is absolutely key!
I'm All Booked Up
Thanks for sharing this. It’s helpful to know!!
Katherine McLee
I’m glad you found it helpful! I feel some things (that can make a big difference) really aren’t talked about enough!
Charity
This is such great info about blog post length! Thanks so much for sharing it! I learned a lot!
Katherine McLee
Thank you! I’m really glad you liked it!
Lacey
Super helpful! I think at first I was definitely scared of my posts being too lenghty, so I’ve been working on post length and making sure I thoroughly explain things.
Katherine McLee
I think it’s a natural fear that we all have initially! But absolutely, the more detail the better!
KEVIN FOODIE
Interesting post. My blog is centered around recipes, so the wording is most times under 1000 words. Most of my travel blogs are over 2000 words. Thanks for dropping by blog; your comment is appreciated.
Katherine McLee
Do you notice a big difference in views from Google especially? Sometimes posts call to be a bit shorter or longer, finding what fits your niche is important too!
Vanessa
This was a very interesting read – and useful! I had never heard of pillar posts and I realise I don’t have one. I used to write 500-800 words not that long ago. I used to think that there was no need to go beyond that with a simple idea but then I challenged myself to writer longer posts. I don’t see much of a difference in terms of traffic or SEO benefits but I do feel much better about my writing now – and that’s already good enough for me, hehe. Thank you for sharing. I will dig deeper into these pillar posts.
Katherine McLee
Pillar posts can be amazing as they can be the “main” posts google can rank you for, but you can rank for any SEO/Optimised post! Doing what suits you and brings you traffic is what’s important! I was exactly the same in that initially if I hit 600 words I thought I was done lol but my posts do so much better now they are all a minimum of 1500 words!
Renata Feyen
I try never to overcomplicate my blog posts, but some things may seem obvious to us that are not so obvious to our readers
Katherine McLee
That’s exactly it! The more experienced we get, the more we tend to forget to mention the “obvious” things, but sometimes that information is exactly what someone is looking for!
rescator shop
I enjoy reading your posts and blogs. Thank you for sharing all that great information with all of the how-tos. I appreciate it greatly.” rescator.shop
Eva Petruzziello
This is a great resource for bloggers.
Katherine McLee
Thank you Eva!
Isabella
You hit the nail on the head Katherine- Quality over quantity.
In my case, being an exams English teacher, I have no issues writing over 2,000 words. What I need to focus on is the quality of the information i’m providing. So, like you said, it’s really up to the individual. Plus it takes time and practice to be able to comfortably write long form blogs.
Great advice here!
Katherine McLee
That’s awesome that you’re an English Teacher! You’re spot on, it’s finding the sweet spot between getting enough information in but not going off tangent too much! I’m really glad you liked it!
Kainaat
This has been super helpful for a newbie like me, i am just starting out and i am going to stick to your blog for a but longer than i initially expected, such informative posts. Thank you for coming up with such posts 💗
Katherine McLee
I’m so glad you find it helpful! The key is to find what works for you, these are just tips to help you make the most! 🙂
According to Chren
It’s interesting that 1.5-2K is usually a good idea for blogging. Thanks for sharing. We actually don’t know how long our blog posts are now and we’re going to look into it.
Katherine McLee
The important thing is doing what works for you rather than aiming for a specific word count. It’s just been shown that Google favours posts around/over the 1500 word mark!
tianna
this is very helpful as a blogger i’m never sure the perfect length thank you
Katherine McLee
I’m glad you found it helpful! You will find what works for you but having a number to aim for can really help! 🙂
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Julie
Thanks for sharing this knowledge. I didn’t realize a pillar post has to be so long! This is very important to make sure your blog post is of substantial length, it’s a personal pet peeve to go to blogs where the word count is under 300!! LOL (According to missinglettr.com, posts of 2000 words or more get more shares!)
Katherine McLee
Haha I know that one well! Especially if it’s amazing info but runs out so fast!! Pillar posts can be huge in length but Google does like them so always worth having at least a couple! I think often the more words in a post, the more useful/detailed it is, and that’s what people like!
Sharonda Jackson
Great article! Thanks for posting. I’m working my way up to 1,500 words.
Katherine McLee
Thank you! It’s a habit really. To begin with it can be hard as 1500 words feels like a lot but in time becomes the natural number to aim for!
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